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Snapchat’s Our Story drives emotional brand connections with personalized, crowdsourced content
While many sports marketers have flocked to social media application Snapchat’s “Our Story” feature to leverage crowdsourcing techniques and bring live events to large numbers of consumers, the strategy is likely to work well for brands in any sector as users appreciate seeing snippets of real experiences to fuel future participation.
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Social listening is not ready for prime time: Forrester
While more marketers are listening to what their customers are saying on social media, many still do not know what to do with that information, according to a new report from Forrester Research.
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Twentieth Century Fox puts Uber in driver’s seat to promote film
In Uber’s first coordinated, multi-city event through the application, film studio 20th Century Fox is giving users of the ride-sharing service a chance to win exclusive passes to an advance screening of the film, “Kingsman: The Secret Service.”
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Marketers should eye Cuba opportunity with patience, caution
Consumer-focused brands that would sell to an expected surge in the number of American visitors to Cuba are best positioned to benefit from the United States’ re-establishing of relations with the Latin American country but only after its infrastructure and regulatory issues are resolved.
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Bank of America ad campaign taps social media to boost rewards program
Bank of America’s leveraging of social media in an advertising campaign for its preferred rewards program accentuates the program’s convenience and its popularity to drive even more customers to the program.
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