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Snapchat deals with Hearst, CNN, ESPN underscore broad appeal beyond millennials – Mobile Marketer

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January 28, 2015

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Snapchat deals with Hearst, CNN, ESPN underscore broad appeal beyond millennials
While Snapchat has been a hit with millennials, brands and publishers are finally realizing the potential to target specific segments of its 100 million-plus monthly users with forms of traditional content as CNN and ESPN join its new Discover platform.
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IPhone 6 a success even as device proliferation threatens to undercut iOS
While the iPhone 6 is a success, driving record quarterly sales for Apple, the company will find itself increasingly challenged to hold onto market share as the number of connected devices continues to proliferate.
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Volvo turns to social, not TV, in Super Bowl promotion
Swedish automaker Volvo is foregoing an expensive television spot during the Super Bowl this year, and will instead focus on social engagement by asking fans to tweet the brand when they see any car commercial.
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Juno’s marketing lesson: Don’t use hysteria to drive a message
Winter storm Juno epitomized forced marketing to forced hysteria, as forecasters who predicted a crippling blizzard would paralyze the metropolitan New York area missed the mark by a mile.
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CBSN finds mobile drives 26pc of live streaming news views
Since its launch in November, CBS News’ live-streaming video news channel CBSN is driving omnichannel engagement, with 26 percent of viewers consuming content from mobile devices.
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Bonneville boosts listener engagement, saves money with SMS push
Bonneville International is leveraging SMS messaging to better engage audiences across its portfolio of radio stations in contests and sweepstakes while reducing costs.
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