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Snapchat ads will spur flood of creative content – Mobile Marketer

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Staff reports

Snapchat ads will spur flood of creative content
Upon Snapchat’s recent announcement of forthcoming ads, brands will most likely have to generate extremely creative, story-telling content to stand out on the platform.
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(RED) and Bank of America tap Nike Running app for charitable campaign
(RED) and Bank of America are partnering with Nike for the TURN YOUR MILES (RED) mobile-optimized fitness campaign to help eradicate HIV submission from mothers to children.
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GameStop prepares for holiday season with updated mobile app
GameStop is gearing up for the upcoming holiday season by announcing updates to its mobile application, designed to heighten customer engagement through enhanced personalization features and user-friendly interface.
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NBC News, Associated Press seek SmartNews for aggregated mobile content
Publishers such as NBC News, Associated Press, Los Angeles Times and the Huffington Post have teamed with mobile application SmartNews to give consumers a more personalized news experience.
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