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FCC ruling on text messages paves way for bigger commitment to mobile marketing – Mobile Marketer

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December 3, 2012

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FCC ruling on text messages paves way for bigger commitment to mobile marketing
A recent ruling by the Federal Communications Commission regarding certain types of text messages could open the door for brands to make a bigger commitment to mobile marketing.
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SMS’ biggest achievement is proving that mobile marketing works
Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.
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Guardian: 18pc of traffic comes from mobile Web
As British publisher Guardian News and Media sees an increasing amoung of traffic coming from mobile devices, the media company is taking the first steps towards a responsive design site that will render across all handsets.
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Cars.com targets content to trade show audience via app
Online destination Cars.com is expanding its mobile repertoire with an application that helps car enthusiasts navigate trade shows.
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