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Smartphone owners more likely to actively seek new products: Forrester – Mobile Marketer

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Smartphone owners more likely to actively seek new products: Forrester
Discovering new products and services is a crucial part of the customer lifecycle, with mobile playing an increasingly important role in the process, according to a new report from Forrester.
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Swanson heats up winter meal inspirations via QR codes
Campbell Soup Company-owned Swanson is pasting mobile bar codes on its static print pages to show users how to incorporate its products into recipes.
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Puffs targets cold-weather areas with seasonal mobile advertising campaign
Procter and Gamble’s Puffs is centering a winter-themed mobile initiative around location to educate consumers about how to fight winter colds.
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