Chanel combines exhibit, in-store displays for Little Black Jacket
To celebrate Chanel’s Little Black Jacket exhibition coming to New York, the French fashion label is using its boutique locations to drive sales and increase event awareness.
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Manolo Blahnik enters Harrods via Kurt Geiger-run in-store boutique
Spanish shoe designer Manolo Blahnik will bring its fall collections to London-based retailer Harrods in a new boutique under the shoe brand’s long-term agreement with Kurt Geiger.
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Saks curates shopping guide trio for online beauty event
High-end department store chain Saks Fifth Avenue is positioning beauty items in an online event that gives consumers three shopping guides based on personality and style.
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Small Luxury Hotels inspires travel via tablet magazine
Small Luxury Hotels of the World is stimulating travel to its hotels through a new digital magazine available for the iPad called “Be Inspired.”
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Armani taps Twitter fans via in-depth chat series
Italian designer Giorgio Armani is engaging fans during a series of global chats that will offer expert commentary on fashion-related topics.
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How Father’s Day marketing differs from Mother’s Day campaigns
Where brands marketing for Mother’s Day focus on emotional, aspirational products, labels eyeing Father’s Day may prefer to appeal to shoppers on the grounds of practicality and needs and wants of the gift recipient.
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Hermès, Jaguar Land Rover and Web advertising – News briefs
Today in luxury marketing – Hermès sets management transition; Creepy new intent advertising means ads based on social media; Jaguar Land Rover reports record sales and $2.3 billion profit; Chinese buyers crave luxury cars.
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Mobile’s role in delivering real-time product feedback
The concept of real-time response is making a significant shift with the rapid adoption of smartphones across the country and around the world.
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