LVMH won’t back off. What should Hermes do?
Luxury conglomerate LVMH Moet Hennessey Louis Vuitton is stuck in the craw of family-owned scarf and leather-goods maker Hermes. Crying foul is not working – not with that famed collector of luxury houses, Bernard Arnault.
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BMW Group Financial Services is first OEM to dive into social media
BMW Group Financial Services is now offering financial services information on the BMW Facebook fan page, becoming the first OEM captive finance organization to offer financial services via social media.
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Town&Country reveals constant industry evolution with summer trends
Hearst luxury lifestyle magazine Town&Country’s summer issue reveals the current trends in the ever-evolving luxury industry from the eyes of brands such as Rolex, Cartier, De Beers, Chanel and Harry Winston.
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Small Luxury Hotels gain presence in industry with mobile app
Small Luxury Hotels of the World is steadily building its presence in the mobile market by incorporating a mobile application into its marketing strategy.
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Audi, Gucci, Louis Vuitton and Neiman Marcus – News briefs
Today in luxury marketing – Audi unveils 500hp A1 Clubsport Quaatro show car at Wörthersee; Gucci sets joint venture with supplier; Neiman Marcus keys on technology as Web sales rise.
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How to create new engagement for abandoned apps
There I was, staring at my computer screen. Confused. Then it occurred to me, I was trying to find an iPad application – on my computer. My mobile life had collided with my computer life.
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