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SLH launches new app to reach mobile travelers – Luxury Daily

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January 25, 2016

Cartier Hypnose timepiece

Cartier Hypnose timepiece

Why do hotels always end up with mobile in room 101?
It is no secret that hotels have had their Web-based business swiped from under their noses by the likes of Priceline, owner of Kayak and Booking.com. Now the preferred destination for hotel visitors online despite not owning any property or producing anything, Priceline has a bigger market value than the top 15 hotel groups combined.
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Lane Crawford bridges modernity and tradition to fete Chinese New Year
Department store chain Lane Crawford is taking a decidedly contemporary approach to mark the Chinese New Year, inviting its customers to adopt “New Traditions.”
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Luxury watchmakers leverage film to transport consumers to SIHH
Salon International de la Haute Horlogerie in Geneva provides a platform for watchmakers to showcase their latest innovations and designs, but a number of participating exhibitors looked at this year’s show as an opportunity to reinforce heritage.
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Trussardi blends sights and sounds to capture presentation experience
Italian fashion label Trussardi is immersing consumers in the ambiance surrounding its fall/winter 2016 menswear presentation through a dedicated Tumblr account.
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Tag Heuer plays into football fans’ dedication via Connected app
LVMH-owned watchmaker Tag Heuer is continuing focus on its connected timepiece through a partnership with German football league Bundesliga.
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Sephora’s Virtual Artist brings augmented reality to large beauty audience
In a reflection of augmented reality’s growing role in beauty, LVMH’s Sephora is bringing the technology to a wide audience via a new application feature that enables users to virtually try on different lip shades.
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Highest-income travelers demand “once-in-a-lifetime” experiences: report
The Ritz-Carlton and Four Seasons are the most preferred hotel brands among earners in the 95th and 99th percentiles of United States households, according to a new report from Resonance.
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Aston Martin, Christie’s to auction off Bond car for charity
British automaker Aston Martin is giving consumers one last chance to feel like James Bond.
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SLH launches new app to reach mobile travelers
Independent hotel network Small Luxury Hotels of the World is capitalizing on the sector’s mobile boom with a new application.
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Top 5 brand moments from last week
As luxury loosens the reigns on design, customization has become an intrinsic aspect of many brands’ positioning.
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LVMH, Jaguar Land Rover, Worth New York and Yoox – Live news
Luxury Daily’s live news from Jan. 22 – LVMH preserves, transmits luxury craftsmanship in new ESSEC chair; Jaguar Land Rover’s annual output increases by 70pc since 2009; Worth New York sees stylistic shift in private shopping model; Yoox gets “dolled up” for Condé Nast children’s charity.
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Alfonso Dolce, Gucci, Montenegro and retail CEOs – News briefs
Today in luxury marketing – Alfonso Dolce acquitted of tax charges; Bank of China surrenders records in Gucci case after fines; WWII concentration camp to be turned into a luxury resort in Montenegro; Retail CEOs still optimistic about consumer spending.
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Reviewing SMS and MMS retail holiday marketing
Retailers made great strides, baby steps and big gaffs in the march toward SMS marketing excellence this past holiday season. Here is a recap of ideas to emulate or avoid.
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