Skippy cracks open auto-play video’s potential on Pandora
As auto-play video ads increasingly become the norm on mobile platforms, recent efforts from big brands such as Hormel’s Skippy reflect the importance of experiences that are entertaining and native to the environment.
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Old Spice muscles in on personal care with interactive game
Old Spice, known for its offbeat mobile video, is leveraging an interactive game on both the mobile Web and YouTube with the appeal of pitchman Terry Crews – and his muscles, in particular – to support its body washes and body sprays.
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PepsiCo’s 50th anniversary strategy bubbles with love for mobile collaborators
PepsiCo is showing why it is a mobile leader by giving its 50th anniversary social content strategy a mobile-first look that also shows how it values collaborators who helped build its reputation as an innovator.
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Macy’s hypes July 4 fireworks with live tour on Periscope
Macy’s is gearing up for its annual Independence Day fireworks display with a live stream on Periscope providing a behind-the-scenes look at how the show is put together.
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