Top 10 luxury branding efforts of Q1
Luxury marketers repositioned brand objectives, embraced new technologies and unified different channels in the first quarter of 2014.
Click here to read the entire article on Luxury Daily

Saks’ café creates Fabergé-inspired dish to round out egg hunt presence
Saks Fifth Avenue’s New York in-store restaurant Café SFA has created a Fabergé-themed egg dish to tie into the department store chain’s Easter display by the jewelry brand.
Click here to read the entire article on Luxury Daily

Audi projects M.I.A., Janelle Monáe holograms to light up A3 launch
Audi of America celebrated the launch of its entry-level A3 model with hologram-enhanced performances by musicians M.I.A. and Janelle Monáe.
Click here to read the entire article on Luxury Daily

Bulgari connects use of precious stones with Omnia fragrance line
Italy’s Bulgari is expanding its Omnia fragrance collection with the addition of the Indian Garnet scent to forge a connection between the jeweler’s work with the precious stone in its designs to its perfume portfolio.
Click here to read the entire article on Luxury Daily

Thomas Pink uses British personalities to show range of shirts
British fashion label Thomas Pink has launched a new campaign that attaches personalities to its men’s dress shirt line to help consumers decide which style will suit them.
Click here to read the entire article on Luxury Daily

Fortnum & Mason encourages ecommerce browsing with Easter bunny hunt
British department store Fortnum & Mason is hosting a contest that asks consumers to search for a cartoon bunny on its ecommerce site.
Click here to read the entire article on Luxury Daily

SK-II promotes pop-up skincare studio via geo-targeted mobile ad
Japanese skincare brand SK-II is aiming to increase awareness for its line of beauty products through a mobile banner advertisement on New York magazine’s fashion blog The Cut.
Click here to read the entire article on Luxury Daily

Lalique hosts private US boutique viewings for $800K necklace
French crystal-maker Lalique is giving enthusiasts in the United States a chance to meet one-on-one with the creative director of the brand’s jewelry division to better understand the inspiration behind its latest collection.
Click here to read the entire article on Luxury Daily

BMW inserts 7 series into buzz surrounding Italian fashion exhibition
German automaker BMW is facilitating “The Glamour of Italian Fashion 1945-2014” exhibition at the Victoria and Albert Museum, London, by acting as the fleet for VIP guests.
Click here to read the entire article on Luxury Daily

Luxury retailers, Marc Jacobs, Michael Kors and Mercedes-Benz – News briefs
Today in luxury marketing – Nordstrom, Saks seek growth in off-price; #CastMeMarc – please do; Michael Kors beating European brands on their home turf; Sprinter runs from Mercedes’ premium image.
Click here to read the entire article on Luxury Daily

Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
Click here to read the entire article on Luxury Daily