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Significant app development backlog costs companies revenue, customers: report – Mobile Marketer

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October 27, 2014

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Significant app development backlog costs companies revenue, customers: report
A growing application development backlog problem is damaging revenue opportunities in the enterprise, with 85 percent of companies having a mobile backlog of between 1 and 20 apps while 50 percent have a backlog of between 10 and 20 apps, according to a new report.
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Fox’s Sleepy Hollow promoted in Waze app for Halloween scares
Fox Broadcasting Company’s television show Sleepy Hollow is incorporating a character’s creepy voice in the community-based traffic and navigation application Waze to tap mobile creativity and awareness during Halloween.
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Chicago Transit Authority’s beacons key step in building connected city
The Chicago Transit Authority will launch a pilot project that explores the benefits of beacon technology for transit authorities, consumers and brands, including the potential for coupon offers for travelers within range of a store.
Please click here to read the entire story on Mobile Marketer

Is Amazon’s fizzling Fire the end for retailer-launched phones?
The inability of Amazon’s Fire phone to generate substantial sales following its much-publicized launch is raising questions about retailers’ ability to successfully launch their own phones.
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Keek mobile app targets young filmmakers via film festival partnership
Keek is the official video app for The Varsity Brands All American High School Film Festival, and will have a presence at the event for young filmmakers.
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