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Should luxury marketers move on from QR codes? – Luxury Daily

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January 25, 2013

Ralph Lauren QR code

Should luxury marketers move on from QR codes?
Luxury marketers are increasing their mobile savvy through touch points such as bar codes and digital watermarks, but are QR codes effective for the luxury sector or should marketers move on?
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Oscar de la Renta triggers purchases via Valentine’s Day gift guide
Apparel and accessories label Oscar de la Renta is getting ahead of the pack by presenting consumers with its branded Valentine’s Day product guide a few weeks before the holiday to push gift ideas under $500 and a holiday dressing guide.
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Saks meets competitors via revamped loyalty program
Department store chain Saks Fifth Avenue revamped its SaksFirst loyalty program to offer cardholders additional benefits and include its Off 5th outlet stores.
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Fairmont boosts membership services via BMW partnership
Fairmont Hotels & Resorts is boosting service by partnering with BMW of North America to offer complimentary local shuttle service in the automaker’s vehicles for Fairmont President’s Club members.
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Breguet fetes innovation, history via worldwide exhibit
Watchmaker Breguet is celebrating its founder’s tourbillon innovation through a month-long exhibit in Geneva that will later tour other cities worldwide.
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Crystal Cruises entices bookings through brand-exclusive experiences
Crystal Cruises is eyeing affluent travelers by offering exclusive Mediterranean excursions on its spring itineraries that cannot be accessed through other travel brands.
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Tom Ford, BMW, Fashion Week and luxury watchmakers – News briefs
Today in luxury marketing – Tom Ford takes center stage in Justin Timberlake’s new “Suit & Tie” video; BMW to build sports car with Toyota in deeper partnership; Buyers laud creativity in Paris men’s shows; Luxury watchmakers scramble for parts makers as supplies dwindle.
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Severing the tablet’s technological umbilical cord for good
Earlier this week, as I was curled up with my hubby and tablet, watching the telly, I caught a dishwasher commercial that included that obligatory question: “Why do you wash the dishes before you wash the dishes?”
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