Global branding power pushed luxury conglomerates’ year-end sales figures
Recent strong sales figures from fashion-focused conglomerates LVMH Moët Hennessy Louis Vuitton and PPR signal that global branding efforts of corporate-owned luxury brands surpassed those of private labels, experts say.
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Burberry adds personalization, digital touchpoints to autumn/winter collection
British apparel and accessories label Burberry is adding personalization along with mobile and digital touch points to push its autumn/winter 2013 collection.
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Luxury Roundtable 2013 New York conference May 1: Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Wall Street Journal, BCG, Ipsos
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Wall Street Journal, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
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Alexander McQueen acquaints brand enthusiasts with McQ line via video, mood book
Fashion house Alexander McQueen is introducing its McQ autumn/winter 2013 line to consumers and media through a digital campaign in lieu of a London Fashion Week show.
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Should luxury marketers climb on the Vine?
Luxury marketers are getting on board with the new social-mobile application Vine, but they should first realize how to make the most of the tool.
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Bentley boosts lifestyle buy via fragrance launch
British automaker Bentley Motors is boosting its lifestyle angle with a new fragrance collection for affluent auto enthusiasts.
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Chanel, Patek Philippe tap March/April Veranda for timepiece push
Luxury jewelry advertisers along with high-end home brands are targeting readers of Veranda’s March/April issue, which saw a 4.29 percent increase in ad pages since the year-ago period.
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Gucci, Armani, Nordstrom and Chinese tourists – News briefs
Today in luxury marketing – Gucci adapts strategy for changing China; Armani rumored to be looking into luxury hotel in London landmark; Nordstrom’s Q4 offers clues on affluent’s spending; Chinese tourists and the luxury travel problem.
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Luxury hoteliers’ mobile apps become adolescents
Luxury hoteliers are cautiously moving into the mobile application space and the results are widely divergent. They have taken their baby steps but are in an adolescent phase, lacking a mature offering.
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