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Should every consumer product be able to communicate with a smartphone? – Mobile Marketer

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July 9, 2015

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Should every consumer product be able to communicate with a smartphone?
It started with home appliances, but this year has seen the idea of “smart” consumer products extend to soccer balls and liquor bottles as the technology evolves and promises more seamless engagement opportunities for product marketers than was previously available.
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Sonic Drive-In rushes to incorporate Snapchat’s update and secure fans
Fast food chain Sonic Drive-In played into the social media discussion surrounding Snapchat’s recent update by leveraging fun facts and personal conversations across several channels in a continuation of the brand’s lighthearted personality.
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Dunkin’ Donuts dives into Shark Week mania to reel in fans
Dunkin’ Donuts, natural cosmetics manufacturer Lush and bakery Georgetown Cupcake are among numerous brands jumping in with the fan frenzy surrounding Discovery Channel’s annual summer television event, Shark Week, with social media sponsorships such as the coffee house brand sponsoring live feeds.
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Uber’s ability to drive off negative publicity crucial to its growth
While Uber’s controversial battle with politicians and car service companies may give some brands pause about teaming up with the ride-sharing application, the key issue is whether its service satisfies target audiences.
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Church’s Chicken uncaps app-based promotion with Coca-Cola’s help
Quick service chain Church’s Chicken is following up its launch of its first mobile application earlier this year with an app-focused promotion in partnership with Coca-Cola.
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Brielle Jaekel is staff writer on Mobile Commerce Daily and Mobile Marketer, New York. Reach her at brielle@mobilemarketer.com.

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