Receive the latest articles for free. Click here to get the Mobile Commerce Daily newsletters.
ShopSavvy taps Groupon to push location-based deals to 10M usersBy
The partnership will enable Groupon offers to be delivered via ShopSavvy’s deals tab. The tab feature is similar to a Twitter-like stream, but is made of offers, promotions and coupons.
“Our long-term strategy is to be able to deliver highly relevant product-related deals to our users through the deal tab and our AdOn advertising framework,” said Alexander Muse, cofounder of ShopSavvy, New York. “The Groupon deal is our first step in that direction.
“By taking a single input from users – their location – we are delivering them a Groupon deal,” he said. “While this is interesting, the real story is where we are headed next.
“Each day our users send us product signals by scanning the products they want to buy and by examining those signals we can fairly accurately predict the future.”
ShopSavvy is a personal shopping companion for smartphone users.
The company’s application lets users scan the UPC, EAN or QR codes of products they want to buy and do immediate, in-store price comparisons with local and online retailers.
Groupon features a daily deal on the best stuff to do, eat, see and buy in more than 500 markets around the world.
Deal me in
The partnership will incorporate ShopSavvy’s back-end technology, PriceNark IV and an AdOns delivery system that will enable hyper-relevant offers.
The company claims that the offers will produce higher conversions and efficacy for offers and promotions.
The ShopSavvy application will send its users Groupon deals that they are interested in based on their shopping history, location and preferences.
“Groupon is the leader in the online deal space,” Mr. Muse said. “We have a user base of more than 12 million consumers and to better understand their usage patterns we deliver content from best-of-breed partners like Groupon.
“Once we understand our users wants, needs and desires we can tailor our offerings,” he said. “Those relationships help us understand how our users interact with coupons and as a result we continue to modify our couponing offers.”
Deal of the day
The ShopSavvy Deals service will leverage a shopper’s location, shopping history, wishlists, user ratings and social graph data and will deliver them hyper-relevant offers.
At first the Groupon offers on the ShopSavvy Deals stream will be targeted by geography.
However, more specific targeting for individual users will come in the next few months.
The Deals tab service debuted on ShopSavvy’s iPhone application in November and on Android last month.
“Groupon deals aren’t as product specific as we would like,” Mr. Muse said. “Today, Groupon deals are primarily service related while most of our users are looking for retail product information.”
Like this article? Sign up for a free subscription to Mobile Commerce Daily's must-read newsletters. Click here!
Related content: None Found leave a response, or trackback from your own site.