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ShopRunner increases brand sales via mobile app

July 21, 2011

ShopRunner is letting its fashion-savvy members shop their favorite brands and track their orders via an iPhone application.

The ShopRunner iPhone app lets consumers receive access to deals that can be combined with free shipping. The app is available for free download in Apple’s App Store.

“ShopRunner’s app was developed to follow along with our core promise to our member base – to save them time and money,” said Mike Golden, president of ShopRunner.

“We want to give our member’s access to ShopRunner whenever and wherever they need it,” he said. “For our retailers, we see this as another great way to get their brands in front of our members to drive sales.”

ShopRunner is a members-only online shopping service that offers time-starved consumers unlimited, free two-day shipping with no minimum order size, and free shipping on returns across a wide selection of today’s most popular retailers.

Mobile membership
The mobile application is available to ShopRunner’s members.

Consumers can sign up to be a member.

Currently, the company offers a free 30-day trail and an annual membership costs $79 and can be shared with up to four household members.

The app lets consumers browse the ShopRunner marketplace to see all of the products eligible for free 2-day shipping across all of the company’s participating store sites.

Consumers can search for products by name, description or brand.

Additionally, consumers can use the bar code scanning feature when they are looking for a specific item.

Shoppers can also view a complete list of participating and use member deals to access exclusive discounts and promotions from the company’s retail partners.

“Mobile is now mainstream and has become an important part of the overall shopping experience,” Mr. Golden said. “Whether you are checking for the best price in-store or reviewing your shipping status across multiple stores, ShopRunner members were looking for a mobile application that would help them search across all our retail partners, and we are excited to deliver this initial version.

“Because of the iterative nature of apps, we look forward to launching future versions that continue to improve our member experience and add value for our retailer partners,” he said.

“Our campaign around the new ShopRunner app includes email and site messaging, as well as social media and direct mail. We will also leverage our blogger network and have made it easy to share the app with friends.”

Shoppers can manage their account to make sure that their mailing address, payment methods, and other profile information are up to date

Consumers can also review all of their orders and returns and earn cash by inviting friends to join ShopRunner.

“ShopRunner launched only 10 months ago and we have been thrilled with our progress on many fronts,” Mr. Golden said. “We now have over 44 retailers live in the network with many more on the way.

“In the coming weeks, we will offer consumers the ability to sign up for a monthly membership on and we are also close to launching a beta version of our ewallet,” he said.

“We see mobile as a key element in our overall experience that ties together all of our current and future time and money saving tools.”

Final Take
Rimma Kats is staff reporter on Mobile Commerce Daily, New York

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Rimma Kats is associate editor on Mobile Commerce Daily and Mobile Marketer. Reach her at

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