Apple Watch’s holiday sales spike opens door wider for developers
Sales for the Apple Watch jumped over the holiday weekend thanks to a series of special offers, alluding to a potentially brighter future as prices come down and opening up new opportunities for developers.
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Febreze uncaps mobile streaming’s potential with star-filled holiday clip
Procter & Gamble’s Febreze brand is leveraging the popularity of video streaming on smartphones by tapping former Glee co-stars Matthew Morrison and Jane Lynch to star in a holiday-themed YouTube spot that reinvents a classic holiday tune.
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Walt Disney World takes fans on 360-degree tour of attractions
The Walt Disney World Resort is exploring Facebook 360 video with fans, taking them on a tour around the resort to show its innovative offerings and inspire bookings.
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Stella Artois pours mobile-optimized music, gift guides into holiday campaign
Stella Artois is spotlighting its holiday campaign on mobile by enabling consumers to stream an original John Legend song on its optimized site and shop a curated gift guide done in collaboration with online retailer Gilt.
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