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Shopper marketing influences long-term behavior in digital age: report – Luxury Daily

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July 27, 2016

Millennial shopper

Millennial shopper

Shopper marketing influences long-term behavior in digital age: report
Once a vehicle for driving short-term sales, shopper marketing now plays a role in motivating behavior, according to findings from the Association of National Advertisers and GfK.
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Omega shows off Olympian craftsmanship with educational microsite
Swiss watchmaker Omega is embracing a new angle as it touts its role as official timekeeper of the 2016 Olympic and Paralympic Games.
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Lyst touts extensive inventory to seekers in cross-channel project
Ecommerce platform Lyst is positioning itself as the place for fashion finds with an unbranded multichannel effort.
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Localization key to reaching digitally advanced, well-educated Middle Easterners
High-spending Middle Eastern clientele hold a large growth potential for Western brands, provided marketers do their due diligence in getting to know these consumers and their cultures, according to a report from Fashionbi.
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Stella McCartney blends playfulness and purpose in winter effort
British fashion label Stella McCartney is putting its founder’s vegan values front-and-center in its winter 2016 advertising campaign.
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Sephora borrows from Tinder’s playbook with swipeable mobile shopping tools
LVMH’s Sephora is bookending its recent sales-driving initiatives with two new mobile-first platforms, which enable consumers to use a fill-in-the-blank model to discover their ideal beauty product and leverage a Tinder-like interface to purchase items featured in favorite looks.
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Tiffany strengthens millennial outreach in social influencer campaign
U.S. jeweler Tiffany & Co. is appealing to a younger consumer generation through a social media push for its Return to Tiffany Love collection.
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80pc of consumers would be wary of automaker after data breach: report
Nearly all consumers would be less likely to stay loyal to an automaker if it is hacked, according to the 2016 KPMG Consumer Loss Barometer study.
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La Perla, Morgan Motor Company, Harry Winston and LVMH – Live news
Luxury Daily’s live news from July 26 – La Perla streamlines product development through software integration; Morgan Motor Company, Selfridges marry expertise for $68K bespoke automobile; Harry Winston brings heritage, design to Houston’s River Oaks District; LVMH maintains optimism despite uncertainties for remainder of 2016.
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Ferragamo, the Internet’s impact on fashion, Ralph Lauren and Luxottica – News briefs
Today in luxury marketing – Salvatore Ferragamo honored with exhibition in his hometown; The Internet is so bad it’s awesome; Ralph Lauren’s American dream; Luxottica cuts 2016 outlook as US weakness hits profit.
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Rallying cry for transparency should mean more revenue for mobile publishers
Both advertisers and publishers are demanding more transparency in everything they do.
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