Shopper marketing influences long-term behavior in digital age: report
Once a vehicle for driving short-term sales, shopper marketing now plays a role in motivating behavior, according to findings from the Association of National Advertisers and GfK.
Click here to read the entire article on Luxury Daily

Omega shows off Olympian craftsmanship with educational microsite
Swiss watchmaker Omega is embracing a new angle as it touts its role as official timekeeper of the 2016 Olympic and Paralympic Games.
Click here to read the entire article on Luxury Daily

Lyst touts extensive inventory to seekers in cross-channel project
Ecommerce platform Lyst is positioning itself as the place for fashion finds with an unbranded multichannel effort.
Click here to read the entire article on Luxury Daily

Localization key to reaching digitally advanced, well-educated Middle Easterners
High-spending Middle Eastern clientele hold a large growth potential for Western brands, provided marketers do their due diligence in getting to know these consumers and their cultures, according to a report from Fashionbi.
Click here to read the entire article on Luxury Daily

Stella McCartney blends playfulness and purpose in winter effort
British fashion label Stella McCartney is putting its founder’s vegan values front-and-center in its winter 2016 advertising campaign.
Click here to read the entire article on Luxury Daily

Sephora borrows from Tinder’s playbook with swipeable mobile shopping tools
LVMH’s Sephora is bookending its recent sales-driving initiatives with two new mobile-first platforms, which enable consumers to use a fill-in-the-blank model to discover their ideal beauty product and leverage a Tinder-like interface to purchase items featured in favorite looks.
Click here to read the entire article on Luxury Daily

Tiffany strengthens millennial outreach in social influencer campaign
U.S. jeweler Tiffany & Co. is appealing to a younger consumer generation through a social media push for its Return to Tiffany Love collection.
Click here to read the entire article on Luxury Daily

80pc of consumers would be wary of automaker after data breach: report
Nearly all consumers would be less likely to stay loyal to an automaker if it is hacked, according to the 2016 KPMG Consumer Loss Barometer study.
Click here to read the entire article on Luxury Daily

La Perla, Morgan Motor Company, Harry Winston and LVMH – Live news
Luxury Daily’s live news from July 26 – La Perla streamlines product development through software integration; Morgan Motor Company, Selfridges marry expertise for $68K bespoke automobile; Harry Winston brings heritage, design to Houston’s River Oaks District; LVMH maintains optimism despite uncertainties for remainder of 2016.
Click here to read the entire article on Luxury Daily

Ferragamo, the Internet’s impact on fashion, Ralph Lauren and Luxottica – News briefs
Today in luxury marketing – Salvatore Ferragamo honored with exhibition in his hometown; The Internet is so bad it’s awesome; Ralph Lauren’s American dream; Luxottica cuts 2016 outlook as US weakness hits profit.
Click here to read the entire article on Luxury Daily

Rallying cry for transparency should mean more revenue for mobile publishers
Both advertisers and publishers are demanding more transparency in everything they do.
Click here to read the entire article on Luxury Daily