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November 12, 2009's iPhone platform's iPhone platform, an online retailer of footwear, accessories and other related apparel, launched a new mobile commerce application for Apple’s iPhone and iPod touch.

The footwear retailer’s application features more than 900 brands and lets consumers search, browse, read reviews and buy products. The application is free to download.

“The application is another way that Shoebuy is responding to what our customers are asking for and bringing further convenience to the shopping experience,” said Scott Savitz, founder/CEO of, Boston.

“We are continually striving to try to make Shoebuy as convenient as possible, whether you are shopping at work or at home or on a bus — 24 hours a day, seven days a week,” he said. claims to be the largest retailer on the Internet, focused on all categories of footwear and related apparel.

On the go shopping
Mr. Savitz said that the target demographic is working professionals and busy mothers who need to be able to shop while on the go.

The application lets consumers browse in several ways, such as by featured items, brand and category.

Consumers can also search by keyword and filter their results by color, size, gender and style.

Products include high-resolution images, user reviews and manufacturer details.

The application has a feature that lets consumers share the product via email or Twitter.

shoebuy4Consumers can buy products directly from the application and access the same features that are on the PC Web version of free shipping and no sales tax (except in New York).

Shoebuy has also extended its services to new categories such as sunglasses, watches, active wear and outerwear and even flowers.

Mr. Savitz said that picked mobile to extend its brand because of the convenience the platform gives consumers.

“Mobile for many people makes their lives easier and Shoebuy is totally committed to offering an unheard of selection in an extremely convenient manner,” Mr. Savitz said. “Mobile is another thing helping Shoebuy raise the bar as Shoebuy strives to offer the best consumer experience possible.”

Mr. Savitz said that brands need to give customers a good shopping experience for mobile commerce to reach a wider audience.

To make mobile commerce more successful, Mr. Savitz also said that mobile sites need to be easy to use for consumers.

Despite mobile commerce being new, Mr. Savitz said that he thinks it will continue to grow.

“The reality is, people shop in different ways, and mobile commerce is clearly one of these ways, and if companies like Shoebuy continue to listen to their customers and put them front and center in everything they do, including making mobile site commerce as easy as possible, mobile will continue to grow radically,” Mr. Savitz said.

“Even with what has been amazing adoption, Shoebuy believes mobile is still something in its infancy,” he said. “As we see more things like Shoebuy’s mobile app and other apps that bring fun, easy shopping to people’s fingertips, mobile will continue to be a bigger and bigger part of people’s lives.”

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Chirs Harnick is editorial assistant on Mobile Commerce Daily and Mobile Marketer. Reach him at

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