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Shell brings Chase Pay to its gas stations, fueling rewards signups

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June 10, 2016

Chase's mobile payments service

Chase’s mobile payments service

Shell Oil Company is the latest to adopt Chase Pay in a long-term agreement that brings mobile payments to its pumps, boosting convenience for consumers while promoting mobile rewards signups.

Chase customers will be able to pay with their mobile devices at Shell gas station pumps through its Chase Pay service within the Shell application later this year. Shell is hoping to continue providing convenience to its customers, while also increasing members for its mobile rewards program.

“Mobile payments are seeing significant adoption and becoming a preferred method of payment for many people,” said Michael Becker, managing partner at mCordis. “Adding mobile payments will help Shell service their connected clientele.

“Mobile payments are convenient, safe, secure and frictionless,” he said. “They may also give Shell the ability to expand its loyalty programs and enhance reach and engagement with the individuals it serves.”

Driving mobile pay
Drivers at Shell gas stations will be able to pay at the pump with their smartphones through Shell’s app if they are a Chase customer. Those with Chase debit or credit cards can sign up for Chase Pay and complete gas station purchases at Shell through their devices.

shell app

The Shell Motorist app allows users to earn rewards and pay for gas, and will now be integrated with Chase Pay. Users can save three cents for every gallon by paying through Shell’s mobile rewards program.

The integration helps provide security at the pump, as it eliminates the ability for hackers to gain access to credit card information through the use of ChaseNet, which is a closed-loop network.

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Chase Pay’s gas station rollout will help position itself against bigger players that are gaining more traction in the mobile payments space, such as Apple Pay. However, as it is a trusted financial institution, it may sway consumers with a feeling of greater security.

Mobile pay competition
The mobile payments sector is heating with new players from banks and retailers to software developers entering the competition.

For instance, Expedia and Overstock.com were the latest to adopt Apple Pay into their commerce app, reflecting retailers’ enthusiasm for online payments even as many steer clear of in-store mobile opportunities (see more).

Also, PayPal made it even easier for consumers to shop on mobile by eliminating the need to continuously opt in for One Touch checkout (see more).

“People will be more inclined to adopt and stay with Chase as their payment solutions are adopted by more retailers, like Shell,” Mr. Becker said.

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Brielle Jaekel is staff writer on Mobile Commerce Daily and Mobile Marketer, New York. Reach her at brielle@mobilemarketer.com.

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