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Shazam rewards music lovers with prizes via mobile promotion

September 21, 2011

Shazam is offering Coldplay fans a chance to see the band perform live via a mobile promotion that highlights the group’s newest singles.

Shazam will choose one lucky winner and a guest via the Golden Tag promotion. The grand prize winner will win a trip to see Coldplay in concert, as well as receive free airfare and a three-night stay in a hotel.

“Shazam is always looking for ways to create a deeper engagement for fans with the artists they love,” said David Jones, executive vice president of marketing at Shazam, San Francisco.

“Shazam’s Golden Tag promotions are extremely popular among users, providing fans with exciting new ways to interact with and experience their favorite artists within the Shazam app,” he said.

“We’re thrilled to announce that fans will now have the opportunity to win the concert experience of a lifetime, seeing Grammy-award winning Coldplay perform live.”

Shazam Golden Tag promotions are one of the many ways the company is working with major label artists today. In addition to opportunities to meet the artist, Golden Tag promotions can include concert tickets, free downloads, song debuts and other prizes.

Musical fun
Fans in the United States, Britain and Canada can use their iPhone and Android devices to Shazam any Coldplay song, including their latest singles “Paradise” and “Every Teardrop is a Waterfall.”

Users can Shazam a song

Once they Shazam a song, they are automatically entered.  

The contest, which runs through Oct. 15 will also award five fans with Coldplay prize packs, which include the band’s new album “Mylo Xyloto.”

Fans can follow the Golden Tag promotion on the Facebook pages for Coldplay and Shazam.

“We’re incredibly excited to offer tens of millions of Shazamers once in a lifetime opportunities to meet their favorite musical artists and see them perform live,” Mr. Jones said.

“Past Golden Tag series include Selena Gomez, Lil Wayne, Cher Lloyd, Ke$ha, Red Hot Chili Peppers, Lady Antebellum and now Coldplay,” he said. 

Mobile outreach
The Shazam app is available for free download in Apple’s App Store and Google’s Android Market with five tags per month.

The company is getting word out about the promotion through social media outreach, including its blog.

“We’re also reaching out to Coldplay fan sites to let them know they can use Shazam to enter the promotion,” Mr. Jones said.

Final Take
Rimma Kats is staff reporter on Mobile Commerce Daily, New York

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Rimma Kats is associate editor on Mobile Commerce Daily and Mobile Marketer. Reach her at

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