Shazam, Fandango eye bigger role as mobile-first lifestyle brands
As the time spent with applications is increasingly relegated to a choice few, narrowly focused offerings such as Shazam and Fandango are racing to broaden their appeal and leverage their initial success for a more meaningful role in consumers’ lives.
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Facebook grabs bigger piece of growing dynamic retargeting budgets
Facebook is making a bid for a bigger piece of marketers’ growing dynamic retargeting budgets by bringing campaign management capabilities in-house for the first time rather than forcing marketers to partner with a third-party.
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Weather Channel, Flonase offer in-app Allergy Tracker to boost engagement
The Weather Channel and nasal allergy medication Flonase are teaming up to offer an online and in-app Allergy Tracker for on-the-go reference that will also help drive consumers to the site and app for increased engagement.
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FedEx delivers thought leadership for busy execs via mobile
In a reflection of how all types of content, including business articles, are increasingly consumed on a mobile device, FedEx Corp. is bringing its annual business publication, Access, to mobile readers via a new application.
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Very drives 45pc mobile sales increase with Shazam, geo-targeted SMS
An integrated holiday marketing campaign from British online retailer Very leveraged Shazam television-synced display ads on Twitter and Facebook as well as geo-targeted SMS messages, helping to drive a 45 percent increase in mobile sales and a return on investment of more than 15 to 1.
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