The difference in marketing towards males and females via email
High-end marketers that use email should personalize their messages for male and female customers, especially if brands are trying to drive traffic online or for specific in-store promotions.
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Fendi drives ecommerce through virtual Baguette pop-up shop
Italian fashion house Fendi is enabling ecommerce for a limited time through an online pop-up shop dedicated to the 15th anniversary of the label’s Baguette handbag.
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Dalmore chooses experiential marketing for Constellation Collection
Universal Whisky Experience and ClubCorp have chosen experiential and event marketing to push Dalmore’s Constellation Collection via a private event in Leesburg, VA, at the end of the month.
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Webinar on Oct. 30: What Apple’s offense means to luxury brands, retailers and rivals
Register for this free webinar Oct. 30 at 2–3 p.m. ET on what Apple’s offense means to luxury brands, retailers and rivals. Hear experts from Martini Media and Acquity Group deep-dive into the issues.
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W magazine entices social sharing through anniversary campaign
Condé Nast’s W magazine is encouraging social sharing of its 40th-anniversary covers through the Thunderclap platform that allows users to schedule a post on their personal social media pages to go live at the same moment.
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Shangri-La sparks user engagement via Instagram contest
Hotel company Shangri-La is looking to increase user engagement with an Instagram contest called Loving the Moment that allows consumers to vote for their favorite image.
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Chanel, Dior target affluents via FT Weekend supplement
Rolex, Chanel, Christian Dior, Chopard, Audemars Piguet, Patek Philippe and other luxury brands are targeting readers of the latest weekend edition of Financial Times through ad placements in the over-sized “How To Spend It” glossy magazine supplement.
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Hermès, Marni, the super-affluent and China – News briefs
Today in luxury marketing – As luxury tastes evolve, Hermès banks on China; Marni eyeing possible financial partner; Marketing luxury to the super-rich; Luxury brand image in China: Avoiding the risk of trivialization.
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7 steps to inspiring luxury customers’ loyalty
At the beginning of this century, there was a dramatic shift in luxury customer values. The lines between luxury, premium and mass market started to blur. More new brands entered the fray and now competition is tougher than ever before.
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