Social influencer campaigns 11x more impactful than digital advertising
During a Luxury Daily webinar, executives from TapInfluence emphasized that social influencers have a dramatic effect compared to traditional advertisements, but marketers should value transparency, authenticity and audience targeting.
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Omnichannel, deliverable capability will aid department stores’ fight against Amazon
Nordstrom’s diverse omnichannel strategy leverages mobile in-store companions, customer incentives and influential use of social media, causing L2 to classify it as the lead department store in its latest Department Store Index.
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Karl Lagerfeld fetes North American launch with overseas ad campaign
Designer Karl Lagerfeld’s eponymous brand is bringing Parisian flair to North America as it enters the market under a licensing deal.
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Lanvin shows menswear creative talent its appreciation via anniversary edit
French fashion house Lanvin is celebrating the decade its menswear style director has been with the brand through an exclusive capsule collection.
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Sephora uncaps omnichannel expansion with new bricks-and-mortar connected boutique
LVMH’s Sephora is rolling out its third Beauty Tip workshop in the United States, enabling shoppers to take advantage of mobile-enabled experiences such as customized digital makeover suggestions that can be emailed directly to their smartphones.
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Shangri-La brings innovative rewards to the table, debuting dining loyalty
Shangri-La Hotels and Resorts is modernizing its dining experience with the introduction of a dining-focused subset of its loyalty program that leans on a full-bodied digital platform.
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Join our 1st annual State of the Luxury Industry survey and receive exec summary
To assess the current state of the luxury business from an insider’s point of view, Luxury Daily and Unity Marketing have partnered to create the first-of-its-kind State of the Luxury Industry study. Please help us complete the survey and receive key findings and a free book.
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Goyard, Mandarin Oriental, Jaguar and Michael Kors – Live news
Luxury Daily’s live news from Aug. 31 – Goyard back peddles after assuming celebrity’s custom jacket was a fake; Mandarin Oriental, Milan traverses Italian countryside for season’s finest offerings; Jaguar proclaims XE’s greatness in rival model matchup; Michael Kors takes to New York streets for campaign series debut.
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Marc Jacobs, Prada, Furla and K-Pop in China – News briefs
Today in luxury marketing – Marc Jacobs on Winona Ryder’s unique style and having fun with fashion; How Prada’s new-look accounting flatters figures; Furla grows 28pc in first half; president discusses possible IPO; China’s K-Pop ban hits luxury marketers.
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Call for nominations: Luxury Women to Watch 2017
If you know a smart woman in luxury advertising, marketing, media, retail or digital who’s set to go places, please nominate her for Luxury Daily’s Women to Watch 2017. Nominations accepted through Sept. 23.
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ABCs of international expansion
The world’s growing middle class is ready to spend hard-earned cash on luxuries and foreign products like never before. We have seen global abandonment rates, once the bane of on-the-go retailers, drop drastically since 2011.
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How ad blocking affects the media ecosystem
While ad blockers may seem useful for allowing us to browse the Web ad-free, they can have serious negative effects on those who are responsible for producing that free content.
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