ARCHIVES: This is legacy content from before Industry Dive acquired Mobile Commerce Daily in early 2017. Some information, such as publication dates, may not have migrated over. Check out our topic page for the latest mobile commerce news.

Sephora adds a customizable twist to new emoji keyboard – Mobile Marketer

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Sephora adds a customizable twist to new emoji keyboard
Sephora is offering a new emoji keyboard that lets users create emojis in their likeness based on their Color IQ number, showcasing how retailers can add a dose of customization to their mobile messaging strategies.
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Creme of Nature incites self-empowerment via personalized selfie generator
Hair care brand Creme of Nature’s latest social media campaign aims to celebrate women of color with a personalized selfie generator, cash prizes, mobile-optimized videos and influencer collaborations.
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Tamara Mellon makes comeback with bold revamp campaign
Footwear label Tamara Mellon is finally reappearing on the scene with a major brand relaunch to initiate its comeback following bankruptcy.
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