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Selfridges pushes use of personalized shoppers with mobile gaming – Luxury Daily

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December 10, 2014

Elfridge and the Enchanted Forest character

Elfridge and the Enchanted Forest character

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Consumers still value in-store experiences regardless of digital switch
Even with a projected slowdown of luxury goods on the horizon, affluent consumers will spend an estimated $11,000 on gifts this holiday season, according to a new survey by Deloitte.
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Luxury FirstLook 2015 New York Jan. 13: Four Seasons, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, NetJets, Hunton Powerboats, W
Registration is open for the third annual Luxury FirstLook: Strategy 2015 conference Tuesday, Jan. 13 featuring speakers from the Four Seasons Hotels and Resorts, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, NetJets, Hunton Powerboats, W magazine, SANDOW, Luxury Portfolio, Sleuth and The Luxury Institute.
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Selfridges pushes use of personalized shoppers with mobile gaming
British department store Selfridges is building awareness for its in-store helpers this holiday season through a gaming effort.
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Automakers engage consumers with winter driving events
Several luxury automakers are hosting winter driving events this season to interact with consumers and expose their vehicles in tough driving conditions.
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What does it take to market a $500K rental?
High rent prices are the norm in large cities, but renting a residence for $500,000 a month changes the way real estate agents approach renters.
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Sentient Jet signs on for season with hockey team
Private aviator Sentient Jet is teaming with the National Hockey League’s Nashville Predators to accommodate the premium partners of the team.
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WSJ. magazine closes out 2014 with largest Holiday issue to-date
Ralph Lauren, Chanel and Hermès were among the advertisers to promote timeless gifting ideas in the Holiday issue of WSJ. magazine.
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Givenchy, Saks, Luxury Collection and British Vogue – Live news
Luxury Daily’s live news from Dec. 9 – Givenchy picks Julia Roberts to front spring/summer 2015 campaign; Saks sales up in Q3; Luxury Collection adds first hotel in Japan; British Vogue sees record-breaking 2014.
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Luxury’s prosperity, Neiman Marcus, Russia and Apple – News briefs
Today in luxury marketing – Luxury sector adds 200,000 jobs; Neiman Marcus swings to modest profit; How Russians battle the recession: Buy a Porsche; Apple Stores recruiting fashion/luxury experts ahead of Apple Watch debut.
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6 Movember lessons for pulling off effective marketing campaigns
Movember has grown faster and bigger than a hormone-powered Fu Manchu. Now in its eleventh year, the phenomenon is not only a bona fide grassroots health awareness movement, it is a brilliantly executed marketing campaign.
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