Receive the latest articles for free. Click here to get the Mobile Commerce Daily newsletters.

Selfridges future-proofs its omnichannel business via shoppable app – Luxury Daily

By
May 26, 2016

Promotional image for Selfridges' shoppable app

Promotional image for Selfridges’ shoppable app

Designer movements do not put creative director role at risk: Peter Copping
SAN FRANCISCO – Designing for an established brand requires a balancing act of pleasing existing loyal clientele while also reaching out to new audiences, according to the creative director of Oscar de la Renta.
Click here to read the entire article on Luxury Daily

Changing consumer behavior amplifies importance of brand identity
SAN FRANCISCO – Changes in the retail world are forcing brands to focus on how they relate their story, according to panelists at the Financial Times’ Business of Luxury Summit on May 24.
Click here to read the entire article on Luxury Daily

Luxury labels embrace androgyny with gender-neutral initiatives
Luxury fashion labels are breaking with tradition, bending the rules of gendered dressing through their designs and marketing.
Click here to read the entire article on Luxury Daily

Selfridges future-proofs its omnichannel business via shoppable app
British department store Selfridges is further embracing omnichannel retail with the launch of a shoppable mobile application.
Click here to read the entire article on Luxury Daily

How VR commerce could transform bricks-and-mortar retail
The growing number of brands leveraging virtual reality is opening the door to VR commerce, which marketers are tapping to showcase products out of bricks-and-mortar contexts and offer in-store shoppers unique customer experiences.
Click here to read the entire article on Luxury Daily

Bloomingdale’s adds depth to its windows ahead of Father’s Day
Department store chain Bloomingdale’s is showing fathers in a three-dimensional fashion through interactive displays at its New York flagship.
Click here to read the entire article on Luxury Daily

Nota Bene offers clients experiences money cannot buy
At the highest end of the travel market, the normal rules no longer apply.
Click here to read the entire article on Luxury Daily

Tiffany, Net-A-Porter, Dior and Kenzo – Live news
Luxury Daily’s live news from May 25 – Tiffany & Co.’s worldwide net sales dip 7pc in Q1; Net-A-Porter fetes Ramadan with exclusive edit; Dior leverages Rihanna’s star-power for design project; Kenzo named H&M’s 2016 designer collaborator.
Click here to read the entire article on Luxury Daily

Executives, Givenchy, urban living and BMW – News briefs
Today in luxury marketing – Givenchy’s Riccardo Tisci looks ahead; Fashion shake-ups go beyond designers to the C-suite; Urban living becomes a luxury good; BMW invests in California-based mobile carpooling app.
Click here to read the entire article on Luxury Daily

Optimizing video advertising in a mobile world
According to Business Insider and the Interactive Advertising Bureau, revenue from digital video advertising on desktop is projected to increase $3 billion dollars by 2020. Growth over the same time period for advertising on mobile platforms is an astounding $5.3 billion.
Click here to read the entire article on Luxury Daily

Share on FacebookShare on LinkedInShare on Twitter



Like this article? Sign up for a free subscription to Mobile Commerce Daily's must-read newsletters. Click here!






Tags: , , , ,

You can leave a response, or trackback from your own site.

Leave a Reply