Designer movements do not put creative director role at risk: Peter Copping
SAN FRANCISCO – Designing for an established brand requires a balancing act of pleasing existing loyal clientele while also reaching out to new audiences, according to the creative director of Oscar de la Renta.
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Changing consumer behavior amplifies importance of brand identity
SAN FRANCISCO – Changes in the retail world are forcing brands to focus on how they relate their story, according to panelists at the Financial Times’ Business of Luxury Summit on May 24.
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Luxury labels embrace androgyny with gender-neutral initiatives
Luxury fashion labels are breaking with tradition, bending the rules of gendered dressing through their designs and marketing.
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Selfridges future-proofs its omnichannel business via shoppable app
British department store Selfridges is further embracing omnichannel retail with the launch of a shoppable mobile application.
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How VR commerce could transform bricks-and-mortar retail
The growing number of brands leveraging virtual reality is opening the door to VR commerce, which marketers are tapping to showcase products out of bricks-and-mortar contexts and offer in-store shoppers unique customer experiences.
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Bloomingdale’s adds depth to its windows ahead of Father’s Day
Department store chain Bloomingdale’s is showing fathers in a three-dimensional fashion through interactive displays at its New York flagship.
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Nota Bene offers clients experiences money cannot buy
At the highest end of the travel market, the normal rules no longer apply.
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Tiffany, Net-A-Porter, Dior and Kenzo – Live news
Luxury Daily’s live news from May 25 – Tiffany & Co.’s worldwide net sales dip 7pc in Q1; Net-A-Porter fetes Ramadan with exclusive edit; Dior leverages Rihanna’s star-power for design project; Kenzo named H&M’s 2016 designer collaborator.
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Executives, Givenchy, urban living and BMW – News briefs
Today in luxury marketing – Givenchy’s Riccardo Tisci looks ahead; Fashion shake-ups go beyond designers to the C-suite; Urban living becomes a luxury good; BMW invests in California-based mobile carpooling app.
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Optimizing video advertising in a mobile world
According to Business Insider and the Interactive Advertising Bureau, revenue from digital video advertising on desktop is projected to increase $3 billion dollars by 2020. Growth over the same time period for advertising on mobile platforms is an astounding $5.3 billion.
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