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See, hear, touch: Brands capitalize on human senses to drive mobile value – Mobile Marketer

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April 6, 2016

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See, hear, touch: Brands capitalize on human senses to drive mobile value
A flurry of interactive features on branded digital experiences show how marketers are broadly ramping up mobile-first utility by appealing to the key human senses of touch, hearing and sight.
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H&M, Sephora chatbots gain visibility in Kik’s new marketplace
H&M, Sephora and Weather Channel are among a number of brands now appearing in messaging application Kik’s new Bot Shop marketplace, potentially driving discovery and use as chatbots gain steam.
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Wendy’s extends Tumblr-centric promotional push with mock news station
The Wendy’s Company is promoting the newest addition to its 4 for $4 menu, the Crispy Chicken BLT, through a mock news station Tumblr site featuring humorous YouTube stories, building on the chain’s use of microsites in previous social media campaigns.
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Eddie Bauer brings Snapchat followers to Mt. Everest with real-time docu-series
Outdoor apparel retailer Eddie Bauer is sponsoring an innovative mobile documentary in which high-altitude climbers share their Mt. Everest journey on Snapchat, an opportunity for the brand to create a strong, unique relationship with fans.
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