See, hear, touch: Brands capitalize on human senses to drive mobile value
A flurry of interactive features on branded digital experiences show how marketers are broadly ramping up mobile-first utility by appealing to the key human senses of touch, hearing and sight.
Please click here to read the entire story on Mobile Marketer

H&M, Sephora chatbots gain visibility in Kik’s new marketplace
H&M, Sephora and Weather Channel are among a number of brands now appearing in messaging application Kik’s new Bot Shop marketplace, potentially driving discovery and use as chatbots gain steam.
Please click here to read the entire story on Mobile Marketer

Wendy’s extends Tumblr-centric promotional push with mock news station
The Wendy’s Company is promoting the newest addition to its 4 for $4 menu, the Crispy Chicken BLT, through a mock news station Tumblr site featuring humorous YouTube stories, building on the chain’s use of microsites in previous social media campaigns.
Please click here to read the entire story on Mobile Marketer

Eddie Bauer brings Snapchat followers to Mt. Everest with real-time docu-series
Outdoor apparel retailer Eddie Bauer is sponsoring an innovative mobile documentary in which high-altitude climbers share their Mt. Everest journey on Snapchat, an opportunity for the brand to create a strong, unique relationship with fans.
Please click here to read the entire story on Mobile Marketer

Click here to subscribe to Mobile Marketer for free