Receive the latest articles for free. Click here to get the Mobile Commerce Daily newsletters.

Second screen is where content creators will succeed or fail: Accenture – Mobile Marketer

By
April 14, 2015

second

Click here to sign up for Mobile Marketer for free

Second screen is where content creators will succeed or fail: Accenture
Viewership of movies and other long-form video content on a television screen dropped 13 percent over the past year while mobile is increasingly the go-to choice for consuming entertainment content, presenting a host of challenges and opportunities for traditional broadcasters as well as Internet providers, according to a new report from Accenture.
Please click here to read the entire story on Mobile Marketer

WebMD, HealthTap apps leverage Apple Watch notifications for mobile patients
WebMD and HealthTap’s Apple Watch applications aim to leverage the fast-selling wearable’s notification functionality to guide on-the-go users to improve health and wellness, pointing to mobile’s potential to make personal management of medication and healthy lifestyle habits more efficient.
Please click here to read the entire story on Mobile Marketer

Game of Thrones fuels battle of the brands on social media
The season premiere of HBO medieval fantasy Game of Thrones incited a flurry of social media posts with brands such as Vogue, State Farm and Mixxtail jumping on board and taking full advantage to appeal to fans of the show.
Please click here to read the entire story on Mobile Marketer

Coachella makes mobile headline act of 2015 festival marketing
Music and art festival Coachella leveraged numerous mobile possibilities for the opening weekend of this year’s event, including using social media to report live on location, streaming live shows on YouTube and creating an all-around integrated experience.
Please click here to read the entire story on Mobile Marketer

Lancome, Sephora get search treatment in FaceCake’s augmented reality app
Lancome, Sephora Collection and Make Up For Ever are among the cosmetics brands featured in FaceCake Marketing Technologies’ new cosmetic color search mobile application, ShadeScout, suggesting that top makeup marketers can integrate with search-related apps to reach more consumers.
Please click here to read the entire story on Mobile Marketer

Click here to sign up for Mobile Marketer for free

Share on FacebookShare on LinkedInShare on Twitter



Like this article? Sign up for a free subscription to Mobile Commerce Daily's must-read newsletters. Click here!






Tags: , , ,

You can leave a response, or trackback from your own site.

Leave a Reply