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Second screen is where content creators will succeed or fail: Accenture
Viewership of movies and other long-form video content on a television screen dropped 13 percent over the past year while mobile is increasingly the go-to choice for consuming entertainment content, presenting a host of challenges and opportunities for traditional broadcasters as well as Internet providers, according to a new report from Accenture.
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WebMD, HealthTap apps leverage Apple Watch notifications for mobile patients
WebMD and HealthTap’s Apple Watch applications aim to leverage the fast-selling wearable’s notification functionality to guide on-the-go users to improve health and wellness, pointing to mobile’s potential to make personal management of medication and healthy lifestyle habits more efficient.
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Game of Thrones fuels battle of the brands on social media
The season premiere of HBO medieval fantasy Game of Thrones incited a flurry of social media posts with brands such as Vogue, State Farm and Mixxtail jumping on board and taking full advantage to appeal to fans of the show.
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Coachella makes mobile headline act of 2015 festival marketing
Music and art festival Coachella leveraged numerous mobile possibilities for the opening weekend of this year’s event, including using social media to report live on location, streaming live shows on YouTube and creating an all-around integrated experience.
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Lancome, Sephora get search treatment in FaceCake’s augmented reality app
Lancome, Sephora Collection and Make Up For Ever are among the cosmetics brands featured in FaceCake Marketing Technologies’ new cosmetic color search mobile application, ShadeScout, suggesting that top makeup marketers can integrate with search-related apps to reach more consumers.
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