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Second-screen advertising struggles to make a connection – Mobile Marketer

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January 28, 2014

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Second-screen advertising struggles to make a connection
While consumers are increasingly multitasking on a mobile device and watching television at the same time, translating this engagement into a prime advertising opportunity is still elusive.
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Pingjam shuts down after Google deletes apps with its SDK 
The Google Play application store is becoming a less friendly environment for developers, as evidenced by hyperlocal advertising platform Pingjam shutting down following the deletion of more than 1,000 apps leveraging its SDK.
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Apple’s efforts to boost iPhone meet with mixed results
Despite Apple selling 51 million iPhones – a new quarterly record – during the last three months of 2013, the company’s share of the overall smartphone market is declining, suggesting it needs to tinker more aggressively with the design and positioning of its signature device.
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Pepsi flaunts Super Bowl XLVIII sponsorship through iAd campaign
Pepsi is hoping to build up some brand awareness before Sunday’s Super Bowl game with a new mobile advertising campaign that encourages consumers to tune-in at halftime.
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Mobile Minutes: Uber, WeChat, bundled apps, LG
Today in mobile marketing – Rough patch for Uber service’s challenge to taxis; China’s WeChat app targets U.S. users; Bundled applications are here to stay on your smartphone; LG Electronics’s mobile unit suffers hit.
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