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Sears Test Post

July 10, 2009

2444 NEW YORK – Retail giant Sears understands that its customer base is increasingly mobile and the company is making major strides in mobile commerce with its Sears2Go service.

The keynote presentation at the Mobile Commerce Spotlight, an event co-hosted by the Direct Marketing Association and Mobile Marketer, discussed the Sears’ mobile commerce site available at, which Sears promotes via SMS and mobile advertising, lets consumers buy on their mobile phone and pick up the item in-store. Items sold on mobile include appliances, automotive parts, apparel, computers, electronics, jewelry, toys and games, lawn and garden equipment, footwear and tools.

“Mobile messaging and information services is where most of the world still is today, the bulk of mobile transactions, and some players are providing interactive entertainment, but where we really need to go is using the mobile channel to drive transactions and save sales that might be lost,” Thomas Emmons, team leader of mobile/innovation for Sears Holdings Corp., Hoffman Estates, IL.

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Associate Editor Kerry Mann covers ad networks, advertising, content, email, media, messaging, legal/privacy, search, social networks, television and video. Reach him at

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