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Sears Test PostBy
The keynote presentation at the Mobile Commerce Spotlight, an event co-hosted by the Direct Marketing Association and Mobile Marketer, discussed the Sears’ mobile commerce site available at http://sears2go.com, which Sears promotes via SMS and mobile advertising, lets consumers buy on their mobile phone and pick up the item in-store. Items sold on mobile include appliances, automotive parts, apparel, computers, electronics, jewelry, toys and games, lawn and garden equipment, footwear and tools.
“Mobile messaging and information services is where most of the world still is today, the bulk of mobile transactions, and some players are providing interactive entertainment, but where we really need to go is using the mobile channel to drive transactions and save sales that might be lost,” Thomas Emmons, team leader of mobile/innovation for Sears Holdings Corp., Hoffman Estates, IL.
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