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Sears rolls out dynamic site for appliance assistance on mobile

By
November 3, 2015

s_app_iphoneSears is pushing sales for home improvement and appliance services with a new dynamic Web site that emphasizes mobile utility and supports the retailer’s reputation as a leader in this segment.

The department store is capitalizing on its big name in appliance and home repair through a mobile optimized site which users can access for a bevy of home service tools such as connection to local technicians, reviews, scheduling, helpful stats and DIY tips. The mobile access will allow consumers to quickly access the site when a problem occurs, securing a positive brand sentiment for Sears as well as drive sales.

“As a leader in the home services industry, Sears Home Services is enhancing our website after listening to feedback from our members,” said Sean Skelley, president at Sears Home Services.

Consumer connection
The appliance retailer is serving a copious amount of tools to troubleshoot home appliance issues to mobile users on its Web site SearsHomeServices.com. Customers will be able to look up common issues with their appliances to help fix issues themselves at home.

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Regional statistics such as amount of repairs completed, average cost, and length of repair time are also featured for customers to make more informed decisions regarding service. Mobile site users can see a list of Sears’ service technicians in their area including information such as years of experience, reviews and photos as well as the option to schedule and book appointments.

Customers can also receive text updates, calendar integration and have access to hours and locations of nearby Sears repair centers.

Sears is also rolling a series of updates to streamline the fast-approaching holiday season, including an updated mobile application helping users find products and compare along with reviews and prices. The app also features deals, eCoupons and rewards points, ability to track online orders, manage layaway, in-store and vehicle pickup.

Users are able to purchase items through the app and have them delivery to the cars curbside or pick them up in-stores. Customers will also be able to receive emails which recap a conversation they have had in-store with associates for better organization of product information such as model numbers and other details.

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The department store chain is pushing the hashtag #BringTheSleigh for continual holiday promotion on Facebook and Twitter.

Sears innovations
All the recent innovations coincides with Sears continuing to lead the way in innovative omnichannel experiences with the recent launch of Meet with an Expert, a new service promising a seamless journey for home-appliance buyers from online research through to the in-store experience (see more).

Sears used text notifications to bring more convenience to the rush of last year’s holiday season by alerting consumers participating in its Reserve It service that their desired apparel and footwear items are available to be tried on in-store (see more).

“The new Sears Home Services website makes it easier for customers to understand what issues may exist with their home and schedule an appointment,” Mr. Skelley said.

Final take
Brielle Jaekel is editorial assistance at Mobile Commerce Daily

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Brielle Jaekel is staff writer on Mobile Commerce Daily and Mobile Marketer, New York. Reach her at brielle@mobilemarketer.com.

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