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SavingStar rolls out mobile coupon initiative to deal-hunting consumers

July 6, 2011

SavingStar is letting consumers store coupons on their mobile device and present them at the point-of-sale via the company’s iPhone and Android apps.

Via the new fully digital grocery coupons service, consumers can choose savings ranging from cash to gift cards.

SavingStar is offering more than 50 coupons – worth more than $50 in savings – on name brand items including Bounty, Charmin and Heinz.

“SavingStar makes it easy for people to save money on their groceries whether they use our service online or on our iPhone or Android apps,” said David Rochon, CEO of SavingStar. “We’re the first and only national totally paperless grocery coupon service.

“Our ecoupons work at over 100 chains in all 50 states,” he said. “We enable shoppers to select and redeem ecoupons anytime.

“They no longer need to clip, save, and bring their paper coupons to the store in order to get savings.”
SavingStar enables consumers to choose where they shop and how they save.

Using SavingStar’s mobile apps, consumers can select the coupon on their device in any of the company’s 24,000 participating grocery and drug stores.

SavingStar links the coupons users select to all of their registered store loyalty cards.

When consumers use the card in the store, the money does not come off your bill. Instead, it gets automatically deposited into your SavingStar account.

Once consumers accumulate $5 in savings, they can pick their favorite payout from a deposit into your bank account or PayPal account, to an Amazon gift card, or a donation to charity.

“With the explosion in the popularity of smartphones, it’s important to enable people to get savings on the devices they are using,” Mr. Rochon said. “Shoppers are looking for apps that are easy to use and provide value.

“We believe the SavingStar app will be used by shoppers on a weekly basis when they go to the grocery store,” he said. “You don’t need to find a printer to use our coupons since the savings are linked to your loyalty cards.

“Even if you choose to select your ecoupons online, they’ll automatically synch with your SavingStar mobile app, and vice versa.

Mobile promotion
The company is promoting this new mobile initiative via its Web site and emails.

Mobile coupons are becoming all the craze.

Letting consumers store them in their mobile devices helps them not only organize it better, but also makes the point-of-sale a lot easier.

“We’re constantly updating our mobile apps,” Mr. Rochon said. “Recently we added a notification to alert users when there are new SavingStar eCoupons available.

“We’ll also be adding more of the website functionality to the apps, such as being able to request a payout from your SavingStar account,” he said. “We’re working on an iPad app as well.”

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Rimma Kats is associate editor on Mobile Commerce Daily and Mobile Marketer. Reach her at

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