Tamara Mellon unveils first campaign video to expand reach
Tamara Mellon’s namesake luxury apparel and accessories brand is building awareness among fashion-forward consumers with its first video campaign.
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Tiffany debuts Tiffany Diamond in Beijing with original music score
Jeweler Tiffany & Co. employed Chinese composer Tan Dun to create a piece that sets the tone for the brand among affluent consumers.
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Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing
Registration is open for the second annual Luxury FirstLook: Strategy 2014 conference Wednesday, Jan. 15, 2014 featuring speakers from Peninsula Hotels, Barneys New York, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Richart, Hearst’s Veranda, Martini Media, The Gate Worldwide and former executives from LVMH and Saks Fifth Avenue.
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Oscar de la Renta targets entry-level fashionistas with The Outnet collection
U.S. fashion label Oscar de la Renta is looking to reach a wider consumer base with a capsule collection designed for Net-A-Porter’s outlet ecommerce site The Outnet.
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Dolce & Gabbana animates fragrance video to show global appeal
Italian fashion house Dolce & Gabbana is showing the global appeal of its The One fragrance with a holiday-themed animated social video featuring a bottle.
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Salon du Chocolat New York gains insights from Columbia, Parsons
NEW YORK – Students from Columbia Business School and Parsons The New School for Design’s interdisciplinary program “The Design and Marketing of Luxury Goods” devised methods for improving the annual Salon du Chocolate trade show in New York.
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Audi continues to leverage Super Bowl’s conversation-shaping potential with A3 spot
Audi of America will extend its Super Bowl tradition Feb. 2 with a television spot that breaks from its recent A5 clean diesel commercials to showcase its A3 model.
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China, Moncler, angora fur and luxury travel – News briefs
Today in luxury marketing – China luxury spending grows at slowest pace since 2000; Moncler shares shoot up 39pc; Can angora production ever be ethical?; A return to unabashed indulgence.
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3 key mobile takeaways for marketers this holiday season
Before your business starts throwing dollars toward mobile campaigns to reel in armies of shoppers at the mall, buyer beware: much of the conventional wisdom about how and where people use their devices is wrong.
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