Prada’s Miu Miu fetes brand exclusivity through members-only club
Prada-owned Miu Miu is feting its exclusive brand lifestyle through a private members club called The Miu-Miu-London that closes today after a three-day stint.
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Tiffany enhances social prowess through Tumblr blog
Jeweler Tiffany & Co. is upping its social media prowess through the creation of a Tumblr page on which it is exclusively premiering a new social video and images of its Legendary Gemstones 175th anniversary collection.
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Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Donna Karan, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Donna Karan, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
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Luxury Outlook 2013: Up, Down or Flat?
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Tuesday, Dec. 4: “Luxury Outlook 2013: Up, Down or Flat?” Panelists include execs from the Luxury Institute, Digital Luxury Group and Morpheus Media.
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Saks pushes for holiday mobile transactions through app updates
Department store chain Saks Fifth Avenue is enticing holiday shoppers with an updated mobile application that offers commerce, exclusive videos and a bar code scanner to find additional details on in-store items.
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Cartier eyes digital traction via animated holiday film
French jeweler Cartier is looking to boost sales of its holiday gifts through an animated short film that features products from its men’s and women’s collections.
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Jaguar Land Rover puts F-Type, Range Rover on pedestal via Hollywood event, film
Jaguar Land Rover North America is gaining excitement for its upcoming model releases through an exclusive preview event during which the automaker announced the cast of a short film set to release next year.
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Bergdorf flaunts resort collections via mail magazine
New York department store Bergdorf Goodman is showing off its resort collections in a direct mail magalog that includes images of the collections along with editorial content.
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Hermès, Nicolas Ghesquière, Four Seasons and Neiman Marcus – News briefs
Today in luxury marketing – Harper’s Bazaar and Hermès team for exclusive sale; Nicolas Ghesquière hangs with the LVMH crowd at Dior dinner; Deal Déjà Vu: Ty Warner skips selling Four Seasons New York; Neiman Marcus fiscal 1Q operating profit up.
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Storytelling in luxury marketing becomes interdisciplinary
Content curation is a descriptive term. It denotes the act of organizing material or information to be displayed or broadcast with the goal to tell a story.
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