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Saks grants consumers greater stylistic control with app – Luxury Daily

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October 23, 2013

Stylewhile app

Saks grants consumers greater stylistic control with app
Saks Fifth Avenue is empowering consumers with the ability to digitally put together outfits on specific body types through an iPad application.
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Will robots deplete the workforce of auto factories?
As the role played by robots in automotive factories continues to grow, luxury consumers accustomed to hand-crafted items may begin to have mixed feelings.
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Jaeger-LeCoultre fosters brand mythology in social video
Switzerland’s Jaeger-LeCoultre is broadening its affiliation with the world of cinematography through a partnership with ELLE magazine and filmmaker Ry Russo-Young that uses film to create brand mythology.
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Leading Hotels of the World spurs guests to bake away for 85th birthday
Leading Hotels of the World is celebrating its 85th anniversary with an Instagram competition through Nov. 22 that invites fans to share photographs of memorable birthday cakes.
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Lalique, Macallan tap new audiences with $25K whiskey
French crystal-maker Lalique is continuing its limited-edition decanter collaboration with Scottish whiskey distiller The Macallan to reinforce the spirit-maker’s six pillars, while introducing the crystal brand to a new consumer base.
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Knoll, Savior target design enthusiasts in Financial Times shelter supplement
Home interior brands have a strong presence in the latest issue of the Financial Times’ “How To Spend It – Superior Interiors” supplement with advertisements from Ochre, Knoll and Savior that may be of interest to affluent readers with multiple residences.
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Dolce & Gabbana, Lamborghini, Audi and Cocosa – News briefs
Today in luxury marketing – We wish you a Dolce & Gabbana Christmas; Lamborghini signs South African deal with Ararat International; Audi’s $1B bet on the affordable superbike; Luxury flash-sale site Cocosa to shut down.
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Andrew Hsu: Invention of touch and what’s next
Microsoft’s Bill Gates stood on the stage at the now-defunct Comdex show in Las Vegas in 2000 with his schoolboy smile, touting the new “tablet PC.” Penned on the tablet in Mr. Gates’ handwriting was “Tablet PC is SUPER COOL!” Behind the stage, a backlit sign read, “Experience the evolution.”
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