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Saks Fifth Avenue lets consumers add mobile snowflakes to window display – Luxury Daily

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November 11, 2013

Saks Fifth Avenue's New York flagship

Saks Fifth Avenue lets consumers add mobile snowflakes to window display
Saks Fifth Avenue is giving visitors to its upcoming holiday windows the opportunity to become part of the display through a new mobile site.
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Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Brian Atwood
Registration is open for the second annual Luxury FirstLook: Strategy 2014 conference Wednesday, Jan. 15, 2014 featuring speakers from Peninsula Hotels, Barneys New York, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Brian Atwood, Richart, Hearst’s Veranda, Martini Media, The Gate Worldwide and former executives from LVMH and Saks Fifth Avenue.
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34pc of consumers conduct in-store research via mobile device: Forrester
In response to how smartphones have altered the way consumers shop, a new report by Forrester Research indicates that 66 percent of luxury consumers are more willing to interact with a sales associate equipped with a mobile device.
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Thanksgiving does not have to mean frenzied sales
Thanksgiving is often overlooked by luxury brands because of its proximity to Black Friday and the rampant price-cutting that takes place, but can value still be extracted from the holiday in some way?
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Jaguar’s first Super Bowl commercial disrupts with British Villains
Jaguar North America is making its first appearance during the Super Bowl XLVIII with a commercial for its F-Type Coupe that may propel the brand’s strong year-to-date growth in the United States.
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Jaeger-LeCoultre builds regional awareness with polo sponsorship
Swiss watchmaker Jaeger-LeCoultre is targeting affluent watch enthusiasts in the emerging Latin American market with a sports sponsorship in Argentina that is likely to build brand awareness in the region.
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NetJets sustains brand promise in global campaign
NetJets is banking on its record of reliable service and large network of jets in a new campaign that enshrines its promise to consumers.
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Michael Kors fosters community with watch-focused Tumblr
U.S. label Michael Kors is expanding its social media footprint with its #MKTimeless Tumblr channel that connects enthusiasts who have affinity for the brand’s watch collection.
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Richemont, Tata, Moncler and Louis Vuitton – News briefs
Today in luxury marketing – Richemont sales growth accelerates in October; Tata Motors profit beats estimates on Jaguar demand; Moncler sells sportswear brands; Vuitton’s second-in-command.
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