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Should luxury brands explore Facebook as a retail channel?
Luxury brands have started to explore Facebook’s viability as a retail channel as the social network continues to position itself as the one stop shop for communications, networking and marketing on the Internet.
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Net-A-Porter adds Gucci to ecommerce repertoire
British ecommerce destination Net-A-Porter has partnered with Gucci to sell the Italian designer’s products through its Web site and mobile offerings.
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Saks Fifth Avenue connects with shoppers via Foursquare promotion
Saks Fifth Avenue is driving foot traffic to several of its locations as part of a cross-promotional effort with InStyle magazine that integrates the mobile social game Foursquare.
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Steuben Glass reconstructs Web site to appeal to broader audience
American home furnishing company Steuben Glass remodeled its ecommerce Web site as it repositions its brand to connect with a wider audience.
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Bulgari, Karl Lagerfeld and luxury brands online – News briefs
Today in luxury marketing – Bulgari signs China retail deal with Hengdeli for luxury watches; Karl Lagerfeld may be creating a lower-priced clothing line for Macy’s; Luxury brands tailoring approach to the Web.
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