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Saks Fifth Avenue connects with shoppers via Foursquare promotion – Luxury Daily

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November 24, 2010

Saks Fifth Avenue is driving foot traffic via its Foursquare promotion

Saks Fifth Avenue is driving foot traffic via its Foursquare promotion

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Should luxury brands explore Facebook as a retail channel?
Luxury brands have started to explore Facebook’s viability as a retail channel as the social network continues to position itself as the one stop shop for communications, networking and marketing on the Internet.
Please click here to read the entire story on Luxury Daily

Net-A-Porter adds Gucci to ecommerce repertoire
British ecommerce destination Net-A-Porter has partnered with Gucci to sell the Italian designer’s products through its Web site and mobile offerings.
Please click here to read the entire story on Luxury Daily

Saks Fifth Avenue connects with shoppers via Foursquare promotion
Saks Fifth Avenue is driving foot traffic to several of its locations as part of a cross-promotional effort with InStyle magazine that integrates the mobile social game Foursquare.
Please click here to read the entire story on Luxury Daily

Steuben Glass reconstructs Web site to appeal to broader audience
American home furnishing company Steuben Glass remodeled its ecommerce Web site as it repositions its brand to connect with a wider audience.
Please click here to read the entire story on Luxury Daily

Bulgari, Karl Lagerfeld and luxury brands online – News briefs
Today in luxury marketing – Bulgari signs China retail deal with Hengdeli for luxury watches; Karl Lagerfeld may be creating a lower-priced clothing line for Macy’s; Luxury brands tailoring approach to the Web.
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