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Saks brings fall magalog to life through Instagram “stunt” – Luxury Daily

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September 10, 2015

Saks fall 2015 magalog cover

Saks fall 2015 magalog cover

Can the surge in ad blocking be good for advertisers?
Ad blocking has grown by 41 percent globally in the last 12 months. Sixteen percent of the United States online population blocked ads in the second quarter of 2015, equaling 45 million monthly active users.
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Hermès to add luxury touch to Apple Watch
French leather goods house Hermès joined in the fervor during consumer electronics brand Apple’s Cupertino, CA, press conference Sept. 9
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Barneys to keynote Luxury Retail Summit: Holiday Focus 2015
Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 Wednesday, Sept. 16 in New York featuring leading specialists and top thinkers in luxury retailing and marketing.
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Farfetch slated to add brands to online marketplace
British online fashion retailer Farfetch is expanding its network to include brands using a new business model, Farfetch Black & White.
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Saks brings fall magalog to life through Instagram “stunt”
Department store chain Saks Fifth Avenue is giving consumers a new way to experience its fall magalog through an animated Instagram feature.
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Royal Copenhagen centers 240th anniversary campaign around iconic pattern
Danish porcelain maker Royal Copenhagen is looking back on its 240-year “love affair” with its Blue Fluted pattern through a multifaceted anniversary campaign.
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Four Seasons invites consumers to take a vow
Four Seasons Hotels and Resorts is offering sweethearts an opportunity to wed or renew their vows at its Nevis resort.
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Personalized, cross-channel ads upshot of programming shift to mobile
As Verizon and others lobby for a role in the growing mobile television programming space, the winners will be those that offer means of more personalized and cross-channel marketing for advertisers.
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Tiffany, Givenchy, Louis Vuitton and Queen Elizabeth II – Live news
Luxury Daily’s live news from Sept. 9 – Tiffany protects trademark after court rules in its favor; Givenchy furthers runway democratization with New York viewings; Louis Vuitton enters rugby field via branded trophy case; British brands fete Queen Elizabeth II with well wishes, memories.
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Schiaparelli, fashion shows, Bulgari and BMW – News briefs
Today in luxury marketing – Schiaparelli set to introduce “prêt-à-couture”; When fashion shows were fun; Bulgari CEO sees “very positive results” in China in 2015; BMW to pay $1.6M, rehire black workers to settle federal bias claims.
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Calling for nominations: Luxury Women to Watch 2016
If you know a smart woman in luxury advertising, marketing, media, retail or digital who’s set to go places, please nominate her for Luxury Daily’s Women to Watch 2016. Nominations accepted through Sept. 23.
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