Saks acquaints consumers with Toronto through locals’ perspectives
Department store chain Saks Fifth Avenue is celebrating the diverse personalities that call Toronto home in a documentary series teasing its upcoming openings in the Canadian city.
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Announcing Luxury FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how luxury marketing, advertising, retail, media, Internet and mobile will rapidly evolve in 2016. Hear speakers from Boston Consulting Group, Four Seasons Hotels & Resorts, Breguet, Luxury Institute, Shullman Research Center, Kantar Media Ad Intelligence, Travel + Leisure, Modern Luxury, Neuehouse, Base New York, KBS, Lloyd&Co., Fluid Inc., iProspect, Monaco Lange, Envirosell, Engel & Volkers North America, Bloomberg Pursuits and Driscoll Advisors.
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Effective loyalty programs hinge on engaging consumers beyond sign-up
While 47 percent of executives and entrepreneurs identify finding new customers as a key concern, a new report from Unity Marketing argues that the more strategic approach is to invest in client retention.
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Mr Porter travels to Japan for curated menswear edit
Online men’s retailer Mr Porter is working to introduce its consumers to need-to-know Japanese brands through a content push.
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Brands need to focus on relationship-building, not selling: Luxury Institute
For the first time since the economic crash in 2008, many top luxury CEOs are worried about the state of the industry, according to the Luxury Institute.
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Caruso elicits envy for Italian way of life at Four Seasons Milan
Italian menswear label Caruso is making the case for Italian luxury’s supremacy in a short film set in Milan.
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Growth markets expect self-enabling vehicles and alternate ownership models
Although automakers are racing to be the first out of the gate with self-driving vehicles, consumers would prefer their vehicles have diagnostic and preventative capabilities, according to a new report from IBM.
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Cunard, The Savoy let partnership sail with uniquely aged cocktail
Global cruise line Cunard is working with Fairmont-managed hotel The Savoy and Jack Daniel’s distillery to usher in the “Age of Discovery.”
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Holiday shoppers spent $12.7B on mobile: comScore
In a reflection of consumers’ growing digital shopping habits, mobile commerce made up a significant portion of 2015’s holiday sales, with $12.7 billion spent on smartphones and tablet devices, according to a new report from comScore.
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Luxury Women to Watch 2016
Luxury Daily’s Luxury Women to Watch 2016 list celebrates the smart women who are expected to make a difference in luxury marketing, retail, media and digital in 2016.
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Marc Jacobs, Moët & Chandon, Gilt and Hermès – Live news
Luxury Daily’s live news from Jan. 12 – Marc Jacobs turns to Neiman Marcus to further beauty reach; Moët & Chandon spurs at-home celebrations with Champagne 6 pack; Gilt CEO to exit after HBC purchase; Hermès pledges love to big cats in Robert Dallet exhibit.
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Apple, Cristal doughnuts, Tesla and Burberry – News briefs
Today in luxury marketing – Apple acquires startup that reads emotions from facial expressions; The $100 golden doughnut is a spectacle pastry that’s surprisingly good; Tesla restricts autopilot on residential streets; Pressure builds on Bailey to restyle Burberry’s finances.
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Issues with ad blockers, opt-ins, apps and HTML5 in 2016
This will be a fascinating and pivotal year for mobile’s role in marketing. But there will be opportunities as well as challenges.
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