Fashion brands immerse consumers in social runway experience
Social media and live-streaming have become a necessary part of a fashion brand’s runway show strategy as consumers increasingly look for insider access.
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New York Times leverages travel expertise for global trip program
The New York Times is expanding its travel program to include 21 land-based tours that further cement its position as an arbiter of taste and evinces the publisher’s push for extra streams of revenue.
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Versace gauges consumer response to new watch collection via Pinterest
Italian fashion label Versace is introducing a new collection of women’s wrist watches through a dedicated Pinterest board to expand awareness for its entire range of timepieces.
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Fendi showcases design details in menswear collection with social video
Italian atelier Fendi filmed a sun-filled social video to present details of its spring/summer 2014 collection as it appears in retail.
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Missoni shows collection in Tel Aviv to reach new audience
Family-owned Italian fashion label Missoni expanded its audience by holding a runway show during Gindi Fashion Week in Tel Aviv, Israel.
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Saint Laurent banks on celebrity status for The Cut mobile ad
French atelier Saint Laurent Paris is targeting fashionable readers of New York magazine’s The Cut to promote its Sac de Jour handbag collection.
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Jaguar injects energy into Good to be Bad campaign via villain academy
Jaguar USA is capitalizing on the ongoing buzz generated by its “Good to be Bad” campaign with a Jaguar Villain Academy that will open to select guests in May.
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Ritz-Carlton Montreal pledges 5-year commitment to children’s charity
The Ritz-Carlton Montreal is bolstering its support for local children’s charity CHU Sainte Justine Foundation with a five-year $100,000 commitment and other efforts.
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Bergdorf Goodman summarizes spring offerings in direct mail catalog
Ralph Lauren, La Prairie and Clive Christian reflected the wide range of offerings available at New York department store Bergdorf Goodman in the retailer’s spring 2014 magalog.
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Audi, Tod’s, Ferragamo and Tesla – News briefs
Today in luxury marketing – Audi in luxury fast lane for now; Tod’s says 2013 net profit down 8 pct, misses forecasts; Salvatore Ferragamo profits climb; Tesla faces New Jersey challenge as rule change looms.
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Why mobile is central to omnichannel customers
Consumers expect to engage before, during and after transactions with your brand. They will jump between online, in-store and mobile touch points and expect your brand to stay consistent with information, offers and service.
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