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RuPaul’s Drag Race and Foot Locker dress up emojis for brand awareness
Logo TV reality contest show RuPaul’s Drag Race and footwear retailer Foot Locker are the most recent brands to join in on the latest mobile marketing trend, emoji keyboard applications, in an effort to connect further with fans.
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Mary Kay, Kohl’s, Ram offer exclusive second-screen content for ACM Awards
CBS Interactive teamed up with brand sponsors Mary Kay, Kohl’s and Ram Trucks to leverage a wide array of mobile tactics for the Academy of Country Music Awards, including live-streaming, social media reporting, voting and delivering backstage content.
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TD Bank’s relatable social media posts make it a leader: report
As banking increasingly takes place online and on mobile, financial institutions have tried to shift their marketing efforts to social media, with TD Bank and SunTrust Banks two of the leaders here, according to a new analysis by Engagement Labs.
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American Red Cross adds adhesive to emergencies via smartwatch-optimized app
The American Red Cross is ramping up to reach a wider audience by rolling out an all-inclusive Emergency application for smartphones and smartwatches that offers quick access to weather alerts, first aid information and local shelter locations in case of disaster, proving that relief organizations have a home on mobile.
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