McDonald’s new social push requires valued real-time relevancy
McDonald’s is overhauling its Twitter strategy by giving brand mascot Ronald McDonald a shining role, but the chain will miss the mark on winning over younger consumers without a concrete understanding of the real-time marketing that Taco Bell and others have already mastered.
Please click here to read more on Mobile Marketer

Message Systems exec: Message fatigue is a growing problem triggered by mobile
A Message Systems executive speaking during a Mobile Marketer webinar yesterday said that message fatigue is a growing problem as marketers increasingly bombard consumers with the same message across multiple channels.
Please click here to read more on Mobile Marketer

First mobile video ads benchmarks a significant step for future growth
In its first-ever benchmark report for mobile video ads, the Mobile Marketer Association found that while mobile video completion rates were flat across ad length, click-through rates dropped for ads longer than 30 seconds.
Please click here to read more on Mobile Marketer

Kellogg ads integrated into the scroll on The Weather Channel’s new app
Kellogg has revamped its digital, data-driven marketing efforts as the launch sponsor of The Weather Channel’s new iPhone application.
Please click here to read more on Mobile Marketer