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McDonald’s new social push requires valued real-time relevancy – Mobile Marketer

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April 25, 2014

20484McDonald’s new social push requires valued real-time relevancy
McDonald’s is overhauling its Twitter strategy by giving brand mascot Ronald McDonald a shining role, but the chain will miss the mark on winning over younger consumers without a concrete understanding of the real-time marketing that Taco Bell and others have already mastered.
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Message Systems exec: Message fatigue is a growing problem triggered by mobile
A Message Systems executive speaking during a Mobile Marketer webinar yesterday said that message fatigue is a growing problem as marketers increasingly bombard consumers with the same message across multiple channels.
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First mobile video ads benchmarks a significant step for future growth
In its first-ever benchmark report for mobile video ads, the Mobile Marketer Association found that while mobile video completion rates were flat across ad length, click-through rates dropped for ads longer than 30 seconds.
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Kellogg ads integrated into the scroll on The Weather Channel’s new app
Kellogg has revamped its digital, data-driven marketing efforts as the launch sponsor of The Weather Channel’s new iPhone application.
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