Receive the latest articles for free. Click here to get the Mobile Commerce Daily newsletters.

Rolls-Royce targets new prospects with mobile pre-owned vehicle finder – Luxury Daily

By
August 22, 2012

Are brand ambassadors still relevant for luxury marketers?
There is still a huge opportunity for luxury marketers to leverage their products and personalities through celebrity endorsements since ambassadors bring to life the values, image and emotions of a high-end label.
Click here to read the entire story on Luxury Daily

Rolls-Royce targets new prospects with mobile pre-owned vehicle finder
Rolls-Royce Motor Cars is upping its service to affluent consumers who are searching for pre-owned vehicles via a new digital tool that is mobile-compatible and gives availability updates via SMS and email.
Click here to read the entire story on Luxury Daily

Economic uncertainty still huge barrier to affluent consumer spending: study
Even though ultra-affluent consumers still have a desire to spend, consumer confidence in July was down just a little bit than reports from that time last year, according to findings from Ipsos MediaCT’s July Affluent Barometer.
Click here to read the entire story on Luxury Daily

Aston Martin debuts Silver shop-in-shop at Harrods
British automaker Aston Martin is debuting its new Silver by Aston Martin collection – a selection of silverware, travel goods and gifts – in a new shop-in-shop inside department store Harrods.
Click here to read the entire story on Luxury Daily

Fairmont highlights natural backdrops in National Geographic packages
Fairmont Hotels & Resorts is leveraging its four-year partnership with the National Geographic Society in two new packages that let consumers take excursions into the settings surrounding its Canadian properties.
Click here to read the entire story on Luxury Daily

Four Seasons, Nowness partner for photography contest
Four Seasons Hotels & Resorts is partnering with LVMH Moët Hennessy Louis Vuitton’s independent lifestyle site Nowness to host a photography contest that encourages consumers to share off-the-beaten-path venues in their home city.
Click here to read the entire story on Luxury Daily

Travel tips, Dior, Louis Vuitton and Fisker – News briefs
Today in luxury marketing – 6 luxury travel trends to know now; Printemps taps Dior for holiday windows; Louis Vuitton’s inland China empire set to grow even larger; Fisker to recall Karmas after fire.
Click here to read the entire story on Luxury Daily

Is this the year for mobile commerce? Promise and practicality
For the past few years, each year has been heralded as “the year for mobile payments.” Yet, for a variety of reasons, the uptake of mobile commerce has been slower than expected.
Click here to read the entire story on Luxury Daily

Share on FacebookShare on LinkedInShare on Twitter



Like this article? Sign up for a free subscription to Mobile Commerce Daily's must-read newsletters. Click here!






Leave a Reply