Are brand ambassadors still relevant for luxury marketers?
There is still a huge opportunity for luxury marketers to leverage their products and personalities through celebrity endorsements since ambassadors bring to life the values, image and emotions of a high-end label.
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Rolls-Royce targets new prospects with mobile pre-owned vehicle finder
Rolls-Royce Motor Cars is upping its service to affluent consumers who are searching for pre-owned vehicles via a new digital tool that is mobile-compatible and gives availability updates via SMS and email.
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Economic uncertainty still huge barrier to affluent consumer spending: study
Even though ultra-affluent consumers still have a desire to spend, consumer confidence in July was down just a little bit than reports from that time last year, according to findings from Ipsos MediaCT’s July Affluent Barometer.
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Aston Martin debuts Silver shop-in-shop at Harrods
British automaker Aston Martin is debuting its new Silver by Aston Martin collection – a selection of silverware, travel goods and gifts – in a new shop-in-shop inside department store Harrods.
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Fairmont highlights natural backdrops in National Geographic packages
Fairmont Hotels & Resorts is leveraging its four-year partnership with the National Geographic Society in two new packages that let consumers take excursions into the settings surrounding its Canadian properties.
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Four Seasons, Nowness partner for photography contest
Four Seasons Hotels & Resorts is partnering with LVMH Moët Hennessy Louis Vuitton’s independent lifestyle site Nowness to host a photography contest that encourages consumers to share off-the-beaten-path venues in their home city.
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Travel tips, Dior, Louis Vuitton and Fisker – News briefs
Today in luxury marketing – 6 luxury travel trends to know now; Printemps taps Dior for holiday windows; Louis Vuitton’s inland China empire set to grow even larger; Fisker to recall Karmas after fire.
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Is this the year for mobile commerce? Promise and practicality
For the past few years, each year has been heralded as “the year for mobile payments.” Yet, for a variety of reasons, the uptake of mobile commerce has been slower than expected.
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