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Rolls-Royce targets aspirational buyers with Phantom app – Luxury Daily

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April 25, 2011

Rolls-Royce targets aspirational buyers with Phantom app
British automaker Rolls-Royce is further strengthening its mobile marketing with the launch of a third iPad application called the Rolls-Royce Phantom Family to push its Phantom models.
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Breitling takes to the skies with Facebook promo
Swiss watchmaker Breitling is using Facebook to promote the “Spirit of Aviation” photography contest in which the winner, selected by brand ambassador and actor John Travolta, will receive training for his or her private pilot’s license.
Please click here to read the entire story on Luxury Daily

Swarovski jumps on bandwagon with Royal Wedding-themed promotions
Precision-cut crystal glass-maker Swarovski marries elegance with style by decorating a Mini Cooper with thousands of branded crystals in the shape of Britain’s Union Flag and the trademark Swarovski Swanflower to hype up the Royal Wedding.
Please click here to read the entire story on Luxury Daily

Mcommerce Summit New York May 12: eBay, Target, Jos. A. Bank, HSN, Carrabba’s Italian Grill, Jewelry Television
Registration is open for the Mcommerce Summit: State of Mobile Commerce 2011 on May 12 featuring eBay, Target, Jos. A. Bank, HSN, Carrabba’s Italian Grill, Sunkist and Jewelry Television. This New York event is a must for execs seeking the ins and outs of mcommerce.
Please click here to read the entire story on Luxury Daily

Jimmy Choo, Nordstrom and luxury carmakers – News briefs
Today in luxury marketing – Jimmy Choo sale prospects heat up; Naya, Nordstrom team up for Earth Day; Luxury carmakers have an eye on China’s market.
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Why the lackluster mobile giving for Japan’s crises?
As the crises surrounding the recent earthquake, tsunami and nuclear disaster in Japan unfold, mobile giving has not been quite as prevalent as it was just a year ago for Haiti.
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