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Rolls-Royce surprises car sharing consumers with chauffeured experience – Luxury Daily

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April 6, 2015

Rolls-Royce vehicle for DriveNow

Rolls-Royce vehicle for DriveNow

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Top 10 luxury brand digital campaigns of Q1
Digital campaigns are an integral element to any brand’s marketing strategy, and many luxury brands introduced new projects to expand their digital offerings in the first quarter of 2015.
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Luxury Insights Summit 2015 New York, April 29: Register now to learn from industry experts
Join speakers from YouGov, Interbrand, Shullman Research Center, Boston Retail Partners, McCann Truth Central, Havas Media, Ipsos and Wealth-X at the exclusive Luxury Insights Summit 2015 in New York on Wednesday, April 29. Registration limited to 75 attendees.
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Guerlain taps blogging network to showcase product versatility
French beauty brand Guerlain has partnered with seven influencers to show its cosmetic offerings to consumers in a more personalized and relatable fashion.
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Audi reaches mass audience as supercar in new Avengers film
German automaker Audi is highlighting its superhuman capabilities by partnering with Marvel Studios for the release of the new “Avengers: Age of Ultron” film.
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Condé Nast International Luxury Conference to meld topics of tradition, technology
As hard luxury and technology continue to merge, the inaugural Condé Nast International Luxury Conference will tackle this growing industry trend and assess its impact on the market.
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Scentbird creates perfume playground for millennial women
Purchasing fragrances can be a daunting task for consumers due to the high number of options as the industry sector has become oversaturated with reinterpretations and new scents.
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Rolls-Royce surprises car sharing consumers with chauffeured experience
Rolls-Royce Motor Cars brought an elevated experience to users of the car rental DriveNow application with a free chauffeured driving service in East London.
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Why brands should roll out promoted hashtags with organic twists
As large and small brands alike fight for domination of social media applications such as Twitter, marketers should focus on dispersing new content via promoted hashtags that feature organic messages and authentic consumer reactions to keep buzz trending and entice more users to join the conversation.
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Top 5 brand moments from last week
Luxury brands are highly active in philanthropic causes and often work with charities and create programming that betters the lives of their enthusiasts and core consumers.
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New York Times, Buccellati, IWC and Douglas Elliman – Live news
Luxury Daily’s live news from April 3 – New York Times launches new print section to cater to fashionable men; Buccellati USA CEO named president of Italy-America Chamber of Commerce; IWC raises funds for film with Christie’s auction; Douglas Elliman makes room for development with Beverly Hills space.
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Net-A-Porter, Yoox, Isetan and British real estate – News briefs
Today in luxury marketing – Net-A-Porter management, minority owners in talks to cash out; Federico Marchetti: Geek to the chic; Isetan opens new concept shop; British luxury with a humble past.
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Experience is the new bling: How to build a modern luxury brand
Today’s rich would rather spend their energy and money doing things than acquiring them. This “being” versus “having” MO firmly places modern luxury in the domain of identity.
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