Rolls-Royce, David Yurman land ultimate placement in Robb Report Best of list
Robb Report’s annual Best of the Best list for 2012 was just released, indicating the best brands in all luxury categories, and marketers including Rolls-Royce, David Yurman and Four Seasons are taking advantage through strategic ad placement in the midst of the lists.
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Hugo Boss pushes timepiece functionality via Facebook contest
German fashion label Hugo Boss is pushing its Boss Orange watch collections via a Facebook contest that lets users set the time on a virtual timepiece and enter to win a watch each day for 50 days, while adding consumers to its social media and email lists.
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Ferrari incorporates brand qualities of innovation, performance in golf collection
Italian automaker Ferrari created a collection of premium golf equipment, footwear, apparel and accessories in collaboration with Cobra Puma Golf that it is pushing via a dedicated microsite.
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Why in-store traffic is imperative for summer months
Luxury brands should aim to draw in-store traffic from locals and tourists during the summer months with exclusive events and travel-oriented marketing tactics to trigger sales, experts say.
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Breguet ties innovation, aviation with Intrepid event
Swiss watchmaker Breguet is seeking parallels between watch innovation and aviation with an event honoring 10 historical brand timepieces onboard New York’s Intrepid Air, Sea and Space Museum later this month.
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Thompson Beverly Hills celebrates Father’s Day via auto-centric package
The Thompson Beverly Hills hotel is looking to draw dads for Father’s Day weekend by offering special packages involving Audi, Porsche, Mercedes-Benz and Bentley car rentals.
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Armani, Brioni, Mercedes and InterContinental – News briefs
Today in luxury marketing – Armani tailors business to China’s middle class; Brioni launching sunglasses line; Mercedes-Benz releases 2013 GL63 AMG details for U.S.; InterContinental surges After Peltz’s Trian buy
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New ambient social apps enable brands to proactively connect with those nearby
A new wave of location-based applications has arrived on the scene to cheers of being the “next big thing” by the tech community while instilling fear in others.
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