Burberry reinvigorates microsite for the holidays to expand reach
British fashion brand Burberry is reigniting consumer interest in its Burberry Kisses microsite by injecting holiday themes into the marketing efforts, rebranding the campaign for a new season.
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Lanvin outfits British soccer team to reach sports fans
French apparel design house Lanvin will serve as the official tailor to Britain’s Arsenal soccer team to position its menswear as sporty and classic.
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Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Brian Atwood
Registration is open for the second annual Luxury FirstLook: Strategy 2014 conference Wednesday, Jan. 15, 2014 featuring speakers from Peninsula Hotels, Barneys New York, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Brian Atwood, Richart, Hearst’s Veranda, Martini Media, The Gate Worldwide and former executives from LVMH and Saks Fifth Avenue.
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Webinar on Dec. 3: Luxury Outlook 2014: Up, Down or Flat?
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Tuesday, Dec. 3: “Luxury Outlook 2014: Up, Down or Flat?” Panelists include execs from the Luxury Institute, Select NY and Bloomberg Pursuits.
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Will the i series become BMW’s primary line?
As the BMW i series hits the roads in Europe, the brand’s DNA will likely undergo an evolution that could result in its sustainable vehicles supplanting more traditional models as the quintessential BMW line.
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Rolls-Royce celebrates color via Instagram to popularize bespoke services
Rolls-Royce Motor Cars is familiarizing fans with the scope of its bespoke services through an Instagram contest that asks fans to submit pictures of vibrant colors that would look good on Rolls-Royce vehicles.
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Jimmy Choo merges Web site renovation with Pinterest trend
Footwear label Jimmy Choo revamped its digital presence with a redesigned Web site that features exclusive video, editorial and news-based content to engage consumers rather than focus mainly on an ecommerce push.
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Longchamp promotes pre-spring via holiday wishlist app
French leather goods maker Longchamp is promoting its pre-spring collection, while stoking consumers’ interest in holiday shopping, with an interactive wishlist application found on its Facebook page.
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Amazon continues to cement status as Goliath: study
Fifty-nine percent of adults in the United States have made a purchase on Amazon in the past year, according to a new survey by the Shullman Research center.
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Raymond Weil shows step-by-step watch production in social video
Swiss watchmaker Raymond Weil is showing watch enthusiasts and unfamiliar consumers that its watches are true contenders of heritage brands due to its craftsmanship and central values.
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Inviting nominations for the 2013 Luxury Daily Awards
Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year and Luxury Researcher of the Year. The awards recognize work done in calendar year 2013.
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Reinventing SMS for the holidays
It is that time again. The Christmas decorations and candy are already out in the chain pharmacy stores, and it will not be long before the traditional holiday music starts playing.
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Moncler, Dorchester Collection, Hermès and Ferrari – News briefs
Today in luxury marketing – Moncler gets green light For IPO; Dorchester seeks to add luxury hotels from New York to Asia; Outgoing Hermès CEO to get $5M ‘non-competition’ pay-off; Ferrari 250 LM sells for record $14M in New York.
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