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Rolls-Royce appeals to modern consumers via livestream launch on Periscope – Luxury Daily

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May 8, 2015

Rolls-Royce Spirit of Ecstasy hood ornament

Rolls-Royce Spirit of Ecstasy hood ornament

In deep conversation with watch legend Yves Piaget
In this new series, Luxury Daily sits down with a company’s founder, chairman or CEO for a deep-dive discussion on that executive’s business and the industry, sharing thoughts on strategy, tactics, trends and issues. We start with an icon – Yves Piaget, the last generation to helm the Piaget watch and jewelry makers, who is a firm believer in craftsmanship and the artisans behind the brand. While Piaget is part of the Richemont stable of brands, Mr. Piaget still retains the chairman’s title.
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Connect international experience in retail, digital to curious Chinese consumers
French fashion house Chanel was found to have the highest level of brand awareness in China, with 84 percent of surveyed consumers citing familiarity with the brand, according to a new report by Bomoda.
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Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail
Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 – free to all registered paid attendees.
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Jimmy Choo casts namesake dog as star of capsule collection
British footwear and accessories label Jimmy Choo is showing its whimsical side with an exclusive animation featuring a bull terrier named after the brand.
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Outlet expansion lets luxury retailers control off-price business
Department stores have been aggressively expanding their outlet retail footprints to capture discount sales from aspirational consumers, but are these off-price stores doing more harm than good?
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Starwood maintains highest portfolio-wide digital IQ: L2
Travel industry sales are expected to climb to $671 billion by 2018, and sales booked through mobile are expected to grow approximately 800 percent during this period, according to a new report by L2.
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Barneys draws consumers with graphic window installation by famous artist
Department store chain Barneys New York is bringing art to fashion with a new installation in its Madison Avenue store windows by American artist Alex Katz.
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Rolls-Royce appeals to modern consumers via livestream launch on Periscope
British automaker Rolls-Royce is introducing its latest bespoke offering with a modern twist by broadcasting the official vehicle launch on the live-streaming application Periscope.
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Westfield Garden State Plaza elevates luxury standing through expansion
Westfield Garden State Plaza has inked deals with Burberry, Ferragamo, Hugo Boss, Longchamp, Versace and Michael Kors in a bid to become the premier luxury destination in New Jersey.
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Town & Country’s May edition spurs acts of kindness among affluent audience
Luxury brands such as David Yurman, Dior and Ralph Lauren rallied behind charitable causes through advertisement placed in the May philanthropy-themed issue of Town & Country.
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Louis Vuitton, British Fashion Council, Kering and Bentley – Live news
Luxury Daily’s live news from May 7 – Louis Vuitton added as Live Snapchat story to showcase cruise collection; British Fashion Council moves location of London Fashion Weekend; Kering repeats design competition for Parsons’ students; Bentley continues teasing Bentayga SUV.
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Private jets, Coty, Indonesia and Miu Miu – News briefs
Luxury marketing today – How to fly unaccompanied minors by private jet; Coty climbs back to profit; Indonesian content in luxury cars may be a long shot; Miu Miu ad banned for appearing to sexualize a child.
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