Neiman Marcus takes huge steps with global commerce expansion
Neiman Marcus Group is looking to establish itself as a major international luxury brand by expanding to the Asian market with a new online shopping and editorial site later this year.
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Rolex rolls out app to promote 2012 collection
Watchmaker Rolex is using mobile to flaunt new products with the introduction of its 2012 collection via an iPad catalog complete with videos, images and interactive components.
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Four Seasons honors property with user-curated memory book
The Four Seasons Hotel, Toronto is honoring its soon-to-be closed original location and marketing its new property with a memory book Facebook application in which previous guests can memorize the 35-year-old property.
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Vogue entices spring beauty buys via mainstream, luxury ads
Condé Nast’s Vogue is enticing spring beauty and fashion purchases with advertisers and editorial in its April issue and is doing so by mixing high-end and mainstream marketers to appeal to a wider audience.
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New York Palace celebrates springtime with Lindt promotion
The New York Palace is creating a unique venue for luxury consumers through a partnership with Lindt & Sprungli chocolatiers focused on providing a limited-time experience for springtime.
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Garden Court Hotel leverages surroundings for tech-centric package
Garden Court Hotel is reaching out to brainy affluent consumers through its Geek Chic package, a promotion that combines tech-centric sightseeing and experiences in and around its Palo Alto, CA, property.
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Hermès, Ferragamo, Kiehl’s, Armani and Stella McCartney – News briefs
Today in luxury marketing – Hermès hikes dividend as 2011 profit jumps; Ferragamo’s Signorina launches in U.S.; Kiehl’s gives back; Giorgio Armani accused of trying to steal Stella McCartney’s Olympic thunder.
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Four rules of mobile CRM
What marketers should do to add mobile to the CRM program if they want to continue maintaining a relationship with today’s consumers.
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